Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Well it's December! And December is moving fast...
- 7 Deadly Web Design Sins You Might Be Making
- The State of Content Marketing Heading Into 2015
- How to Promote Your Blog Without Letting The Rest of Your Blogging Slide
- The basics of branding: How to make your business iconic
- 9 marketing mistakes that make you look like a rookie
Think sliders are cool? People used to think parachute pants were cool, too.
The State of Content Marketing Heading Into 2015 - Contently
It starts from the top.
Ultimately, the fate of content marketing isn’t in the hands of the marketers pushing for creativity on a daily basis. In reality, it depends on a dedicated investment from the executive level.
I like the idea of planned bursts of promotion so 1) you actually plan for it and 2) you keep blogging while promoting.
Promoting a blog is something you should also have some baseline activities and rhythm around. For example sharing new content to social media (whether through automation or manually doing it) is good practice.
However I do think there are times where it’s probably well worth having a burst of concerted promotional effort to grow your blog.
The basics of branding: How to make your business iconic - The Next Web
A very nice overview on building a brand presence and identity.
Favorite mistake here - not testing. Marketing is all about testing.
Hey you - before you go - download our 2015 Inbound Marketing Template. Pretty please?