Inbound Marketing Highlights - Designing for the Elderly

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Hi, I'm Roman; and this is Mike. PSA here - don't forget your inbound Valentine this coming Saturday. 

What is the difference between email marketing and marketing automation? - B2B Marketing

A nice reminder that MA is a much more complex and goal-driven exercise than email marketing.

Designing For The Elderly: Ways Older People Use Digital Technology Differently  - Smashing Magazine

As our population ages their interaction with technology changes. Excellent insights here on designing and developing technology for the elderly.

12 classic content marketing problems (and how to avoid them) - Econsultancy

We’ve made some of these mistakes sporadically. A valuable refresher on what not to do.

Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday - Moz

Two extremely common SEO questions we regularly have to answer. And check out Rand’s glasses! Good points on link equity, too.

HubSpot's new podcast series is all about growing ideas, businesses, movements - Boston Business Journal

Mike Volpe. Growth. A podcast. Listen to it. 

See you next week. Happy Valentine's Day! 

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