Inbound Marketing Highlights - Trolls, CMOs and IPOs

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Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Hope your first week of October was very productive!

Our articles this week:

  1. 5 Outdated Search Engine Tactics You Need to Stop
  2. What CMOs Are Saying About The Future Of Their Relationships With Agencies
  3. From Trouble to Trolls: How to Handle Negative Feedback on Social Media
  4. 4 Inbound Marketing Lessons From This Fall's Season Premieres
  5. Wayfair's IPO Is Expected This Week; HubSpot's Is Right Behind It
5 Outdated Search Engine Tactics You Need to Stop - Jeff Bullas

A good checklist of things NOT to do from duplicate content to keyword stuffing. 

What CMOs Are Saying About The Future Of Their Relationships With Agencies - Forbes

Bottom line - flexibility. Less retainer work, more project based work. More digital work being taken in-house. 

While it is not clear yet how the communications ecosystem will evolve, the survey suggests that the fragmentation of the marketing mix will push toward the emergence of non-traditional agency partners. Clients, it seems, are looking for alternative solutions to their current partnerships.

From Trouble to Trolls: How to Handle Negative Feedback on Social Media - SimplyMeasured

65% of Twitter users expect a response from a brand in under two hours.

60% of users will express their dissatisfaction publicly on social media.

So, you better pay attention. And you had better do something about it. A good guide to download. 

4 Inbound Marketing Lessons From This Fall's Season Premieres - MediaPost

From HubSpot CMO, Mike Volpe - nice take on using inbound examples from one of the 'older' mediums - TV - and how content not on TV drives viewers to content on TV

Wayfair's IPO Is Expected This Week; HubSpot's Is Right Behind It - BetaBoston

A big week in the Boston tech community. Wayfair started trading Thursday and HubSpot is expected to officially go public this coming week. 

We are done here. Go enjoy October. 

5 Step Process to Personalizing Your Website For Each Visitor

 

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