Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Is this summer flying by or what? How is the end of July coming up so fast??
Our articles this week:
- How to Get More Leads With Creative Social Tactics
- Why CMOs should be looking out for Google penalties
- 18 pivotal web design trends for 2014
- The Pieces of an Integrated Digital Marketing Strategy
- Why Word Of Mouth Marketing Is The Most Important Social Media
How to Get More Leads With Creative Social Tactics - Social Media Examiner
An extremely comprehensive article on targeting the right people in the right place in their buyer's journey with many excellent examples.
Why CMOs should be looking out for Google penalties - Econsultancy
If you are a new CMO and 20% of your brand links are spam - congratulations. Next year (or maybe sooner) you will be an unemployed CMO. See below.
The typical scenario here is a new CMO will start at a brand with big plans and insights of what to do over the next 12 months.
These plans and projections are all well and good. However, that CMO is completely unaware that 20% of the brand links pointing to their website are complete spam.
These links will not just hold back organic growth but they will negatively affect the site's growth as Google releases algorithmic updates over the next few months to target these types of links.
18 pivotal web design trends for 2014 - Econsultancy
A good mid-year reminder of what currently matters in web design from minimalism to color to pictures.
A comprehensive overview of all the pieces/parts of a solid digital strategy and explanation of each.
WOMM? Really? Yes. And there is also a WOMMA - a Word of Mouth Marketing Association. Bottom line - we have many, many, many online tools to create offline conversations. Are we creating these offline conversations most effectively?
Enjoy your day inbounder - see you here next week! Inbound 4 EVA!