Inbound Marketing Highlights - Ice Bucket Marketing and Comment Death


Inbound Marketing Highlights

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Is the calendar really saying next weekend is Labor Day Weekend? Time does fly when you're having fun or love what you do (or both). 

Our articles this week: 

  1. Why the Ice Bucket Challenge Is a Watershed Moment for Facebook
  2. Comment sections are on their way out
  3. 7 social media psychology studies that will make your marketing smarter
  4. The anti-Facebook: one in four American neighborhoods are now using this private social network
  5. Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup


Why the Ice Bucket Challenge Is a Watershed Moment for Facebook - Mashable

One word - video. Celebs uploaded video to Facebook (rather than Twitter), normal folks uploaded video and ad companies saw the pot of gold at the end of video ads. 

Comment sections are on their way out - Pando

Two words here - real estate (one concept though). 

Simply stated — the real estate traditionally devoted to comments is too valuable to be wasted on a component that adds minimal value.

Ironically, you should check the comments section of this article. Good comments on the death of comments. 

7 social media psychology studies that will make your marketing smarter - TNW

An excellent compilation of research studies and marketing takeaways. Worth a thorough read and bookmark. 

Google Webmaster Tools Just Got a Lot More Important for Link Discovery and Cleanup - Moz

Regardless of the link discovery tools some websites might block, they certainly won't block Google. 

If various directories and other sites with a lot of outbound links start blocking link discovery tools because they, "just don't want to hear any more removal requests," GWT just became your most important tool for catching the ones that block the tools. They would not want to block Google or Bing for the obvious reasons.

The anti-Facebook: one in four American neighborhoods are now using this private social network - The Verge

Nextdoor - a social network focusing on local neighborhood connections is another niche player that wants to chip away at Facebook. We'll see a continuing stream of these challengers in the months and years ahead. 

Enjoy your day inbounder - see you here next week!  

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