Inbound Marketing Highlights - Swarm, Evil Genius & Pardot Rising

inboundmarketingHighlights_spring_(2)-1 

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. How are you doing this fine day?  

Our articles this week: 

  1. Meet Swarm: Foursquare's ambitious plan to split its app in two
  2. Five Reasons to Add Custom Content to Your Marketing
  3. Facebook's 'Anonymous Login' is Evil Genius
  4. How to create the perfect website for your business
  5. Pardot is the fastest-growing marketing automation system, beating Hubspot, Marketo, Act-On

Meet Swarm: Foursquare's ambitious plan to split its app in two - The Verge

Who just wants to check in anymore? And besides, you have to compete with Yelp. First there is a new app - Swarm and then a new version of Foursquare to come. 

A completely rewritten Foursquare app will launch in a month or so. The new Foursquare will ditch the check-in and focus solely on exploration and discovery, finally positioning itself as a true Yelp-killer in the battle to provide great local search.

Five Reasons to Add Custom Content to Your Marketing - MarketingProfs

What makes you truly unique? That's what your custom content should be about. 

Facebook's 'Anonymous Login' is Evil Genius- Mashable

Who needs that pesky Facebook login for apps anyway. Facebook makes it easier for the app user and harder for the app maker as it gains more control over user data. Evil, indeed. 

How to create the perfect website for your business -  techradar

Some excellent, comprehensive and time tested advice here. 

Pardot is the fastest-growing marketing automation system, beating Hubspot, Marketo, Act-On - Venture Beat

Pardot is rising and piggybacking off Papa Salesforce. 

The big surprise in this data is Pardot.Clearly the company has kicked sales and marketing into high gear in 2014, and clearly it’s working. It’s also impressive, since Pardot doesn’t (obviously) offer free trials, starts at a small-business-unfriendly $1,000/month, and targets mid-market to larger businesses. The company has a significant advantage, of course, in being part of Salesforce.com...

Well, that does it for this week's Inbound roundup! See you next week - same time, same Lynton Corral.

P.S. Download our new case study (below) if you haven't already.   

Case Study Website Redesign

You Might Also Like