Inbound Marketing Highlights - Unlearning, TV Ads & Customer Voice

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Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Can you believe Memorial Day Weekend is right around the corner? How does that happen? 

Our articles this week: 

  1. What Do Business Leaders Need to Unlearn?
  2. Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice
  3. TV advertising more effective now than in 2011
  4. Crisis Management: What to Do When Your Business Makes a Public Mistake
  5. Why Facebook and Twitter are courting small businesses

What Do Business Leaders Need to Unlearn? - Jeff Bullas

Lots of things. The only thing that won't change is change. A good read if you're stuck doing things the "old-fashioned" way. 

Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice - Marketing Profs

Solid insight here especially on use of survey feedback and the unnecessary use of vague buzzwords. 

TV advertising more effective now than in 2011 - Marketing Week

What? TV ads are increasing in effectiveness?

The increasing effectiveness of TV advertising can be attributed to the effect of “multi-screening” - allowing consumers to immediately act on the ads they see; marketers becoming more “sophisticated” about how they link TV advertising to other media; the “golden age” of TV programming; and the falling cost in TV ad prices, the study suggests. 

TV advertising is being enhanced and extended by other advertising platforms. 

Crisis Management: What to Do When Your Business Makes a Public Mistake - Social Media Examiner

We all make mistakes. Business mistakes are a bit more public, naturally. Good examples here of what to do and not to do. 

Why Facebook and Twitter are courting small businesses - Digiday

$140 billion is spent on local advertising. Facebook and Twitter want a piece of that pie. Twitter recently published a small business guide and Facebook is kicking off it's Fit tour in June - a boot camp for small businesses. 

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