Inbound Marketing Highlights - Video, LinkedIn Leads & Dark Social

 Inbound Marketing Highlights

Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Inbound marketers of earth - if you were in grade school, some of you would be going back to class this coming week. But you're not in grade school, class is always in session for you. 

Our articles this week: 

  1. Video is the New Black for Content Marketing
  2. Inside the invisible audience: Why your social media posts are more popular than you think
  3. Never Run out of Ideas for Blog Topics! 5 Simple Tips that Work
  4. What Happened after Google Pulled Author and Video Snippets: A Moz Case Study
  5. 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads 


Video is the New Black for Content Marketing - Business 2 Community

Cisco believes video will account for 84% of all Internet traffic by 2018. What are you waiting for young Jedi? Do video. Do it now. Wait for you video won't - Yoda. 

Inside the invisible audience: Why your social media posts are more popular than you think - TNW

From video being the new black to dark social. I feel like Darth Vader is writing this post. Dark social - there is a whole side of social sharing that you're not paying attention to: 

" A 2012 study from The Atlantic and Chartbeat found that 69 percent of social referrals were from dark social—i.e., not Facebook, Twitter, Reddit, etc."

Never Run out of Ideas for Blog Topics! 5 Simple Tips that Work - Jeff Bullas

We all run into writers block. Some excellent reminders from Mr. B. My favorite - remember your client pain points. Write about the solution to that pain. 

What Happened after Google Pulled Author and Video Snippets: A Moz Case Study - Moz

The really, really short answer - nothing major really happened. The lesson? Content matters more than ever especially over pretty pictures - at least according to Google.  

5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads - Social Media B2B

Smart ways to optimize your LinkedIn Profile for your company and for your personal brand. Your company website is not the only place you can capture leads. 

Enjoy your day inbounder - see you here next week! Have a good week you will - Yoda. 

Case Study Website Redesign

 

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