It’s certainly been an eventful week for Inbound Marketing. From HubSpot’s expansion to Germany (Prost!), to the Church of England's $3 million digital campaign, Inbound seems to be having a large global impact for an allegedly “dead” practice.
The keyword here is “standalone," as the author does admit that Inbound has a place in every marketing strategy. However, she argues that while Inbound can take time, resources, and a big dose of patience, Account-Based Funnel Management can help accelerate the sales pace and lead to a faster pipeline. New methodologies found in ABFM can help leverage your inbound strategy, generating consumers and increasing engagement.
HubSpot is continuing to expand, opening a new office and EU data center in Berlin, Germany. Berlin has become a welcoming place for startups and tech companies with their digital infrastructure and plethora of local talent. HubSpot will also be launching a Germany-based data center in Frankfurt come 2018. The company now has offices in Boston, Portsmouth, Dublin, Sydney, Singapore, and Tokyo.
Time to go to church! I mean... Facebook? Statistics show that more people are following the Church of England's online accounts than attending their church services. While only 1.1 million are attending services each month, 1.2 million are being reached via social media. Although the church has an extensive following on Facebook, Twitter, Instagram, and LinkedIn, they are struggling to convert their digital audience to a physical audience.
The recommendation engine has become one of the biggest digital innovations in recent times. From helping you find a relevant news article, to finding you a Netflix series to binge-watch, recommender systems are shaping the way we view content. Marketers are using this technology to create a personalized experience that will resonate with each consumer.
Are certain web designs more appealing to some generations than others? The answer is, yes! This article highlights a few ways to captivate Millennials who are becoming the most influential group in modern corporate culture. Tips include, “making your website mobile friendly”. Fitting, since we Millennial are all ‘way too obsessed with our cell-phones’ (eye roll).
Well that's this week's recap. Stop by next Sunday for more!