Master Website Lead Generation With These 7 Tools

07/07/2015 4 min read Written by Roman Kniahynyckyj

lw-toolsYou know the drill. When it comes to generating more leads through inbound marketing you'll frequently find yourself reminding your executives to have patience while your strategies ramp up and take effect. If you want to speed things up a tad, however, you can try one of these five website tools. While some may not provide instantaneous leads, they can still give your site a healthy lead boost. 


Quizzes are a fun and effective way to collect information about your website visitors. Build a quiz with any of the multiple quiz tools available, like Qzzr, and then watch the responses roll in. Buttons in your quizzes let people easily share their results online and prompt their friends and followers to take the quiz for even more responses. Quizzes can be as fun and informal as “What kind of inbound marketing animal are you?” to a more business-centric topic such as “How much office space do I need?” 

If you ask people to provide their name and email address upon taking the quiz or obtaining their answers, you have a list of leads at the ready. Even if you don’t capture their info, quizzes can generate a lot of excitement and activity on your site and social media channels, driving more visitor traffic and engagement. 

Slide Shows

Telling compelling stories through equally compelling visuals can be a breeze with a slide show or presentation. Use the free SlideShare tool to choose different backgrounds and layouts that help transform a PowerPoint presentation into a slide show you embed on your site. Capture leads by allowing people to download your slide show in exchange for contact information. If you upgrade to the premium subscription you'll have automatic form included in your slideshare presentations.  

Insightful Questions

Most businesses have loads of questions they’re itching to ask their website visitors. You can ask those questions easily with a tool like Qualaroo. This tool lets you ask targeted questions to visitors anywhere on your site whether they’re browsing through products or reading a specific blog post. While the tool doesn’t capture the visitor’s information, it does give you an instant and easy way to gain insight into your prospects so you can tune your marketing efforts accordingly.

Landing Pages

Landing pages are specifically designed to capture leads by asking people to fill in their contact information in order to download whatever goodie you’re offering. The goodie can be an e-book, white paper, educational video series or any other type of content you think people would be willing to provide their info for. Landing pages are easy to make with tools like Instapage. Effective landing pages contain at least one visual, a compelling content offer and an attention-grabbing headline.

A/B Testing

A highly accurate way to determine what website elements work best is through A/B testing. This type of testing lets you compare two different versions of the same page to see which is generating better results. Set up and execute A/B testing in a snap with tools like Optimizely, which gives you real-time results on what your audience prefers. Use the info to improve your site, which ultimately generates more leads.

Gated Videos

Gating vidoes or previously recorded webinar content is a fantastic way to encourage a visitor to convert to a lead. In fact, webinars and webcasts are second most effective tactic in B2B marketing after in-person events. Don't let your videos and webinars gather dust on your virtual office shelf. Video sites like Wistia cater to the business community and allow easy integraton with marketing automation tools like HubSpot

Social Hubs

Social hubs, like Uberflip, allow you to easily set up resources pages where visitors can browse and download content without leaving your website. With a traditional download, website visitors convert on a single landing page and then leave your website to view the content sent to their email. Uberflip allows you to set up multiple feeds of content on a single page and create dynamic calls-to-action on that same page. 

Before Lead Generation

A word of caution. Although these are all fantastic lead generation tools, if you're not thinking about your buyers and using buyer personas to target your visitors you may actually be getting useless leads. Don't put the cart before the horse. Understand the type of content you'll need to bring in the appropriate leads. 


By: Roman Kniahynyckyj

Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.

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