Hi, I'm Roman; and this is Mike. How was your inbound marketing week?
This week's inbound highlights hand-crafted just for you, straight from the HubSpot oven.
Why Your Marketing Content is an Asset, Not a Cost - I’ve always believed this. Once you write a blog and post it, it’s yours forever. To share, include in email blasts or mention to sales prospects. It never goes away. You can also update the content with new data or a fresh CTA. Contrast this to a limited time PPC ad and you clearly see how much of an asset your own content is.
4 steps to prepare your website for ‘Mobilegeddon’ - It’s coming this week. April 21st is the day that Google will begin to regularly reward mobile-friendly sites in its search results. Although speculation is rampant as to the impact of Mobilegeddon, this article outlines some steps you can take to prepare for it. If you are completely out of the mobile-friendly loop now would be a good time to familiarize yourself with your options. It might not take that long to convert your site to mobile friendliness. Remember, Google still owns Internet search.
The (often misunderstood) Blog’s Place in Your Marketing Strategy - Your blog is not just a product catalog. The content from your blog can serve your marketing and sales goals in many ways - from lead nurturing to thought leadership to company culture. View your blog as a foundation rather than an accessory to your marketing efforts.
The Rise of Inbound Marketing and the Death of the Cold Call - Inbound marketing drives 52% more leads over outbound practices. In fact, I’ve seen this work first hand with one of our clients. Since they’ve been using HubSpot along with inbound marketing their salespeople haven’t had to make any cold calls. This doesn’t happen overnight. If you don’t have a strategy or content marketing effort in place you will simply tread water while creating content. If you’re committed enough, the promise of inbound marketing can become a reality.
Dark Social: We Have the Whole History of the Web Wrong - this is the article that started the conversation on dark social. I think it’s even more relevant today than in 2012. Personally, I would rather share specific content with specific individuals privately. You should always offer the option of sharing content via email or even text. Don’t assume Facebook and Twitter are the only places your content will be shared. Don’t limit the ways in which your content can be shared.
Hey you, it’s Spring! Time to cut the grass? Go have yourself a wonderful day!
Photo Credit: Zach Frailey (Uprooted Photographer) via Compfight cc