Some of you may have noticed a surge in space-themed articles lately. From Take Your Marketing to the Moon (Literally) to Did NASA's AI Detect Alien Life?, we have yet another outer space news story in Inbound Marketing Highlights. This one is arguably the most insane yet. Additionally, we'll be taking a look at Estee Lauder's 'online makeover,' GPRD preparation, and even a new Alexa skill. Keep reading for this week's Inbound Marketing news!
Tesla is infamous for their no-marketing, marketing strategy. However, that does not stop them from finding innovative ways of promoting their brand. Earlier this week, Elon Musk pulled off a double marketing stunt with the launch of his SpaceX Falcon Heavy rocket. But the best part of this launch? The rocket brought a Tesla car to space with it! The cherry colored Roadster will be in space for a billion years and will eventually orbit mars. The live stream of the car in space, driven by a Starman mannequin, reached more than 12 million views, making it one of the most watched live streams in history. AdWeek reports Tesla often focuses on unconventional forms of advertising, like a contest where fans could make and share their own Tesla ads. According to their staff, the brand tends to lean toward social media and word of mouth for promotion.
With the GDPR enforcement in Europe only a couple months away, brands are getting selective about how they share data. One brand that is changing their tune is fashion retailer, Oasis. Although they don’t buy third-party data or sell any of their customer data, Oasis is one of the companies that is being vetted. With the GPRD crackdown, brands are forced to turn away any new mar-tech partners that are not yet compliant. While Oasis still has much to do before the GPRD, so do many other brands. 59% of marketers have not received any GDPR training according to a study by the Institute of Direct and Digital Marketing. The idea behind the legal enforcement was to strengthen the person’s individual rights as to what an advertiser can or can’t do with their data.
With restaurant sales reaching almost $800 billion last year, it is quickly becoming one of the largest industries in the world. With this kind of earning potential, it is important for marketers to understand the industry and help restaurants reach their marketing goals. This article includes 22 tips from the experts! Advice ranges from implementing digital trends to 'Limited Edition' menu items. There are many marketing opportunities that restaurants are not reaping the benefits of. With so many options for diners today to choose from, restaurants can distinguish themselves by leveraging their location through the use of Snapchat Geofilters, or by connecting with social media influencers in their area.
In the world of Voice Search marketing, Alexa has a new skill! Ask her anything about the Olympic games, from event times to specific athletes...she seems to have all the answers! Staying up to date with sports news has never been easier. In fact, you can even add TODAY and ESPN to your Alexa ‘Flash Briefing.' Perfect for those of us who don’t have much time for TV.
As many of you already know… you only have 5 seconds to make an impression with your website! After that, your customers will either choose to stay on the site or close out. Estee Lauder is trying to make those seconds count with some recent changes. One of their new tactics is enlisting social media influencers to upload how-to tutorials on YouTube and by having beauty consultants chat with customers on Facebook. They are also utilizing local-language content to focus on different tastes in different regions. Additionally, they now have digital tools that allow customers to test lipstick and eye-shadow virtually. The digital changes seem to be working in Estee Lauder’s favor with sales accelerating and stock prices rising. CEO, Farizio Freda, has spoken out on their recent success saying, “A successful digital strategy depends on first grabbing consumers’ attention. After that, companies need to be creative in maintaining that focus. Just creating awareness of a brand is not sufficient. You need to engage the consumer today to get the purchase -- and repurchase -- and to get the consumer satisfaction with the product."
That's this week in Inbound Marketing Highlights! Don't forget to stop by next Sunday for more!
Lynton is a HubSpot Elite Partner that provides certified knowledge and tools to grow your business through integrated inbound marketing, including lead generation strategies, website designs and development, and CRM integrations.