Wait Roman, don't you and your fellow inbound Lynton Corral ranchers preach engagement, relationships and creating conversations? Now you're telling us to put our inbound marketing on autopilot?? Well, hold your horses fellow inbounders and allow me to explain.
With the holiday season in full swing and the end of the of year quickly approaching, you and your marketing team will have a lot going on. Think of the few days before Thanksgiving - we were a beehive of activity here. And with people taking holiday vacations and attending to the rush of the holiday season you should consider automating some of your inbound marketing duties to allow yourself optimal productivity - especially if you might be understaffed.
Here are some easy ways to help set your inbound marketing on autopilot:
Use Scheduling Tools Like HubSpot's Social InBox - HubSpot's social media app allows you to monitor, publish and review your social media analytics all from within the HubSpot platform. It's a very easy way to schedule content sharing and (maybe more importantly) monitor and receive alerts on what people are saying about your content.
Build Out Your Content Calendar - knowing what content is on tap a month or more in advance let's you remind (bug) folks about when their content is due and also helps your copywriting and editing team know when they will be expected to review the submitted content. And if you happen to be in a content rut, be sure to check out Virginia's latest blog on easy ways to create content.
Schedule Blogs Ahead of Time - HubSpot and other blogging tools let you set your content for publishing ahead of time so once you have your content complete you can set the publish date and move one to your next task.
Schedule Emails Ahead of Time - much like blogs, once you create your email content you can schedule your email send ahead of time. So it's easy to wish your customers Happy Holidays or Merry Christmas without actually being in the office to click send on Christmas Eve!
Get Some Help - Content services like WriterAccess, BlogMutt, Zerys and Content Launch will support your content needs through a pool of writers with specific skills and rankings. There is some setup time and content cost involved but once you have a good corp of writers you'll likely find yourself going back to those writers time and time again. If you have good content creators and easy ways to schedule and share that content you are well on your way to autopilot mode.
Hopefully these tips will help you and give you ideas for more ways to be more productive and efficient as the busy end of the year is upon us. And, of course, you can always call us too!
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.