Quick: How would you rate your company’s SEO performance? Your website’s speed? The number of backlinks?
If you don’t know offhand, it’s not the end of the world. If you don’t even know how to check on these metrics, you may want to start looking into some tools. Why? By measuring these elements of your web performance regularly, you’ll better understand where to make improvements and where not to. Doing this will help your website operate at its peak performance, which benefits your business through better organic traffic, higher lead generation, and so much more.
Need help picking out the best SEO tools? Keep reading for a quick list curated by our SEO and website advisors at Lynton.
Moz – Moz is a well-known and regarded SEO software that helps you increase traffic, rankings, and visibility in search results. Moz comes with various features like complete site audits to uncover technical SEO issues, rank tracking, backlink analysis to discover your Domain Authority, and keyword research.
Semrush – Semrush is a similar tool to Moz. With keyword research, on-page SEO, local SEO, rank tracking, link building, and competitor analysis tools, you’ll be able to take advantage of numerous features in one platform.
SEO Site Check Up – Remember how we asked about your company’s SEO performance? SEO Site Check Up is a free tool that will answer that question instantly for you. It analyzes any SEO issues your website may have from missing alt tags, broken links, and more.
Screaming Frog – Screaming Frog is another example of a website crawler that helps improve on-page SEO. It extracts your website’s data and audits up to 500 URLs for free, providing a report on broken links, duplicate content, and metadata.
Copyscape – Are you specifically worried about duplicate content or plagiarized work? Both can mess with Google’s search algorithm. Copyscape is an online plagiarism detection site that checks whether similar text (or exact text) appears on your site and across the web.
Google Search Central – Google Search Central (previously known as Search Console or Webmasters) analyzes your site’s impressions, clicks, and position on Google, offering you insights on how to improve your rankings. You can also crawl your site, review your index coverage, and get alerted on issues related to SEO and website speed.
HubSpot Website Grader – Want to grade your entire online marketing strategy? Plug your URL into HubSpot’s Website Grader, and you’ll get a quick report back on everything from your SEO, blogging, social media, lead generation, and mobile efforts.
Site Analyzer – Site Analyzer is another website crawling tool that scans URLs and offers a fast SEO analysis. Like many others on this list, you can use this tool to fix any technical SEO issues and improve your SEO and rankings.
Reach Out for SEO Guidance
Hopefully, one or a few of these tools caught your eye. Any of these can help you monitor and optimize your SEO to ensure your website performs at top speeds and functionality. However, looking at a list of solutions and utilizing them are two different things entirely! For any help onboarding one of these platforms or questions about SEO in general, reach out to our team.
By: Kelly Groover
Kelly serves as the Specialist of People and Talent for Lynton. She lives in Savannah, GA with her husband, daughter, and two dogs. When she's not managing conversion rates and lead generation for the company, she's typically playing soccer or watching football.