Start Sending SMS Messages from HubSpot with SMSZap

By Lynton Team

When you hear a text message alert on your phone, how quickly do you check it out? If you’re like 90 percent of the crowd, you read incoming texts within three minutes or less.

As you can guess, that level of attention can be beneficial for companies that add text messages to their marketing strategy, particularly with the SMSZap app. SMSZap is built natively on HubSpot and helps you automate your SMS campaigns through sending, receiving, and analyzing marketing texts, all in one place.

SMS Marketing

SMS marketing left a lot to be desired a few years ago. But as times have changed and platforms advanced, SMS marketing has advanced right along with it. Like most channels of marketing communication, SMS marketing requires a written opt-in from recipients to ethically and legally send them messages. However, this can easily done by sending a promotional opt-in, urging them to take advantage of your most current offer or deal.

Once you’ve conquered the initial hurdle, SMS marketing provides a fast, easy and highly effective way to reach hundreds of thousands of potential customers.

Power of SMS by the Numbers

One of the reasons SMS marketing is so effective is because people keep their phones close at hand, and they’re constantly checking for new updates and messages.

SMS Advantages

You can already see the SMS open rates far surpass those of your average email message, but that’s not the only advantage of using SMS marketing on HubSpot. Others include:

Instant Delivery

SMS marketing is fast, with your message going out the moment you press Send. That means your SMS campaign can get hundreds of clicks within a minutes.

High Engagement Rate

SMS is king when it comes to engagement rates, significantly surpassing all other marketing mediums. While phone calls and emails can linger for days without even being looked at or responded to, people tend to read texts the moment they receive them.

Many Cell Phone Users

Cell phone use is consistently on the rise, with the estimated 4.68 billion users expected to surpass the five billion mark by 2019. That’s a lot of potential eyeballs on your SMS, providing you with huge opportunities for engagement and revenue.

The average click through rate on SMS links is 36 percent. This easily surpasses the 3.2 percent click through rate associated with emails and the 2 percent click through rate for pay-per-click advertising.

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Recipients Can Reply to Number

Recipient can reply to your SMS just as quickly as it arrives, with a swift tap on the Reply button sending a message back to the number you used. This is ideal for gathering feedback as well as written opt-ins to ensure your texts follow ethical and legal guidelines.

Why You Need SMSZap

One of the most effective ways to take advantage of the SMS marketing HubSpot offers is with SMSZap. HubSpot integration with SMSZap gives you an array of features that make the app a go-to choice for those seeking ease and convenience with their SMS marketing plan. Top perks of SMSZap include:

  • Native to Hubspot: SMSZap was built specifically for HubSpot by HubSpot pros.
  • Send and receive SMS from HubSpot portal: No need to exit HubSpot to send and receive messages. All communication can be done from the platform portal.
  • Schedule lead nurturing campaigns: Create and launch HubSpot lead nurturing campaigns triggered by user actions or your desired schedule.
  • Personalize send times and messages: Tailor your send times, as well as your messages, to reach the right audience at the right time with messages that align with their interests and online behaviors.
  • Reporting and analytic tools: Track and review your sends, receives, click throughs and opt-outs from an intuitive reporting dashboard.

Adding SMS marketing to your existing marketing plan gives you a convenient and effective way to grow your audience, as well as your ROI. How big can you grow? One SMSZap customer reported gaining more than a 20-percent click through rate from 500,000 text messages sent out during a one-week period. Ready to learn more about putting SMS marketing to work for you? Contact LyntonWeb today.