The Biggest HubSpot Product Announcements from INBOUND 2021

11/05/2021 3 min read Written by Kelly Groover

Another INBOUND has come and gone! 

From riveting spotlights to engaging debates and meetups, HubSpot did not disappoint in their second all-virtual event. One evident theme throughout the three-day event was the shift to making everything from marketing to sales more “customer-centric.” This theme particularly resonated with HubSpot’s product announcements from the event. Take a look at how the newest additions to HubSpot’s ever-evolving growth stack will make catering to customers easier than ever.

The Biggest Announcements from INBOUND 2021


HubSpot Payments

Buying experiences should be simple, secure, and connected. With HubSpot Payments, you can deliver that to all your clients – new and old. Now available in beta to U.S. HubSpot users, you can give your clients’ customers an easy way to spend everything from one-time payments to recurring monthly memberships.


Have you ever wanted to test out a theme on a client’s website without having to go live? What about an integration? With HubSpot’s new sandbox environments, you and your developers can experiment with changes in Marketing, Sales, Service, and Ops Hub Enterprise accounts before deploying them into production. That way, you’ll know for sure everything is up to par for your clients at all times, helping to create a trusted partnership!

Customer Portal and Custom Feedback Surveys

Now open for Service Hub Professional + customers, the customer portal gives your clients’ customers visibility into the status of their support tickets. They can log in to access this and gain access to your client’s knowledge base and more. The best part? Your company can customize everything to fit your clients’ branding without coding! Also available in Service Hub Professional + are custom feedback surveys so you can make sure you’re hearing your customers every step of the way.

Operations Hub Enterprise

You’ve likely heard about Operations Hub Starter and Professional. The Enterprise tier of the newest software is coming soon. With Enterprise, scaling businesses can create efficiencies in their systems, processes, and automation to fuel business growth. You’ll get everything available in Starter and Professional such as programmable automation to create custom actions in workflows and Data Sync to integrate common apps, plus the ability to use datasets to curate data for your clients to make reporting a breeze. Additionally, Enterprise allows importing data from HubSpot to your Snowflake instance quickly and securely with Snowflake to unlock deeper customer insights through data visualization capabilities.

Other Updates to Current HubSpot Software

On top of these announcements, HubSpot added a ton of other updates and features, such as:

  • The use of business units to manage multiple brands across a single HubSpot portal
  • Improvements to associations so you can align your CRM more efficiently with your processes
  • New admin features to make managing users easier
  • Improvements to the customer report builders
  • New apps and integrations to Data Sync
  • Further updates and additions to the HubSpot marketplace

Get Started Today

Without a customer-centric tech stack, it’s hard for any business to succeed in 2021. Thankfully, HubSpot recognized this and spent a great deal of time and effort to ramp up their offerings. Everything listed above, and everything coming down their roadmap, is built directly on their CRM platform with one goal in mind: to help your business grow and keep your customers happy!

By: Kelly Groover

Kelly serves as the Specialist of People and Talent for Lynton. She lives in Savannah, GA with her husband, daughter, and two dogs. When she's not managing conversion rates and lead generation for the company, she's typically playing soccer or watching football.

Subscribe Today

Stay Up-to-Date With HubSpot and Marketing Trends

Never miss a beat with the latest marketing strategies and tactics. Subscribe to the Lynton blog and receive valuable insights straight to your inbox.