Ho, ho, ho inbound nation! Christmas is just around the corner, hopefully you've finished your shopping and wrapping, but first it's time for The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
I Hate This Headline... So Why Did it Work?
Instagram Says First Ad Results Are "Promising" With Recall Up 32%, Shows It Wants TV Brand Dollars
Blogging is the New Resume: Why Less is Not Always More
2013's Top Content: 10 Brands That Totally Nailed It
Instagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached 9.8 million US 18-35 year olds in 8 days. These don’t prove real return on investment, but Instagram calls the results “promising”.
Can we all agree resumes are crummy? Can you really communicate your life’s accomplishments and skill-set through an 8.5 x 11 sheet of paper? Does anyone even read your resume anyway?
These manufactured documents might help weed you out from the obvious “hell no” candidates, but do a poor job of communicating your capabilities. More often than not, hiring managers rely on trusted recommendations and evaluate applicants based on tangible things they have accomplished. And this is where GitHub shines.
Instead of just “liking” a cause on Facebook, users can now make a tangible difference without clicking away from the social networking site.
That's our take. How about you? Have a Holly Jolly Christmas!
Lynton is a HubSpot Elite Partner that provides certified knowledge and tools to grow your business through integrated inbound marketing, including lead generation strategies, website designs and development, and CRM integrations.