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Inbound Marketing

The Friday Five - Top 2013 Content, Facebook Donate, and Instagram Ads

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Ho, ho, ho inbound nation! Christmas is just around the corner, hopefully you've finished your shopping and wrapping, but first it's time for The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
  1. I Hate This Headline... So Why Did it Work?
  2. Instagram Says First Ad Results Are "Promising" With Recall Up 32%, Shows It Wants TV Brand Dollars
  3. Blogging is the New Resume: Why Less is Not Always More
  4. 2013's Top Content: 10 Brands That Totally Nailed It
  5. Facebook Launches 'Donate' Button

I Hate This Headline... So Why Did it Work? - Copyblogger

Why did the headline "Lemon" work for car company Volkswagon? Find out here...

Instagram Says First Ad Results Are "Promising" With Recall Up 32%, Shows It Wants TV Brand Dollars - TechCrunch

Instagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 3X while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached 9.8 million US 18-35 year olds in 8 days. These don’t prove real return on investment, but Instagram calls the results “promising”.

Blogging is the New Resume: Why Less is Not Always More - The Next Web

Can we all agree resumes are crummy? Can you really communicate your life’s accomplishments and skill-set through an 8.5 x 11 sheet of paper? Does anyone even read your resume anyway?

These manufactured documents might help weed you out from the obvious “hell no” candidates, but do a poor job of communicating your capabilities. More often than not, hiring managers rely on trusted recommendations and evaluate applicants based on tangible things they have accomplished. And this is where GitHub shines.

2013's Top Content: 10 Brands That Totally Nailed It - HubSpot

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013?

Facebook Launches 'Donate' Button - Huffington Post

Instead of just “liking” a cause on Facebook, users can now make a tangible difference without clicking away from the social networking site.

That's our take. How about you? Have a Holly Jolly Christmas! 

 

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