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Inbound Marketing

The Friday Five - Spotify, Nest Building and Key 2014 Predictions

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Ho, ho, ho inbound nation! Hoping your Christmas was merry and bright! Take a break from your gift returns and make time for The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
  1. 5 Brands That Won at Social Media in 2013
  2. Spotify rolls out brand pages
  3. Building a better nest: Inside Twitter's continuous redesign
  4. The Content Marketing Forecast: 10 Predictions for 2014
  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

5 Brands That Won at Social Media in 2013 - Digiday

While there will always be brands screwing up on social, it’s just as important to recognize when they actually do good things in the space. Here are five of examples of brands killing it on social media in 2013.

Spotify rolls out brand pages - MarketingWeek

Spotify has begun testing brand pages, similar to those on other social networks, on its service as part of its strategy to make brands as influential as the artists and tastemakers that have been key in its recent shift to becoming a music discovery service.

Building a better nest: Inside Twitter's continuous redesign - The Verge

Sippey laid out the philosophy behind the changes — and hinted at the further changes yet to come. More timelines are on their way, and so are more images. Direct messages, after years of neglect, are reclaiming a more prominent place within the product. "In terms of where we want it go, we’re constantly working on that — constantly," Sippey says. "And you have to continually be revisiting that, because the world changes, consumer behavior changes, the competitive landscape changes. And you want to be able to react to that."

The Content Marketing Forecast: 10 Predictions for 2014 - Mashable

2014 is the year when the content marketing category finally matures and newer players in the space — brands, agencies, startups — help us achieve real scale.

Top 10 Trends in Mobile Across Paid, Owned, Earned Media - Search Engine Watch

The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and earned media.

That's our take. How about you? Any good reads this week? What about New Year's resolutions? 

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