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Inbound Marketing

The Friday Five - Jelly, AMA and Content Shock

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Cheers, inbound nation! 2014 is in full swing and it's time for The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:

  1. Six Things Every CMO Should Be Watching This Year
  2. 'Ask Me Anything': How a Weird Internet Thing Became a New Form of Media
  3. Why marketers should get ready for Jelly
  4. Content Shock: Why content marketing is not a sustainable strategy
  5. The Role of PR in the Coming Content Marketing Collapse

Six Things Every CMO Should Be Watching This Year - Forbes

Are you a senior marketing executive or CMO? Be watching for these...

'Ask Me Anything': How a Weird Internet Thing Became a New Form of Media - Mashable

Over the last several years, the IamA subreddit has gone from interesting curiosity to a juggernaut of a media brand. Its syntax and abbreviations have invaded the public consciousness like Wired's aged Wired/Tired/Expired rubric

Why marketers should get ready for Jelly - MarketingWeek

This week Twitter co-founder Biz Stone launched Jelly, a visual Q&A mobile app that allows users to ask and answer questions of their social networks using photos and drawings. While it is early days for the app in terms of scale, like its sister app Vine, marketers quick to adopt Jelly could reap sweet rewards.

Content Shock: Why content marketing is not a sustainable strategy - Schaefer Marketing Solutions

This post will demonstrate in simple economic terms why content marketing — the hottest marketing trend around — may not be a sustainable strategy for many businesses.

The Role of PR in the Coming Content Marketing Collapse - Shift Communications

The role of public relations in the Content Shock will be even more important. Instead of merely getting “hits”, Public Relations professionals who serve their clients best will need to help clients increase their existing audience’s loyalty to them and growing new audiences. Part of public relations will be continuing to secure the favor of all those sources with established audiences on behalf of their clients.

That's it for this edition of the 2014 Friday Five. Anything interesting on your side of the screen?

 
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