Cheers, inbound nation! 2014 is in full swing and it's time for The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
Six Things Every CMO Should Be Watching This Year
'Ask Me Anything': How a Weird Internet Thing Became a New Form of Media
Why marketers should get ready for Jelly
Content Shock: Why content marketing is not a sustainable strategy
The Role of PR in the Coming Content Marketing Collapse
Over the last several years, the IamA subreddit has gone from interesting curiosity to a juggernaut of a media brand. Its syntax and abbreviations have invaded the public consciousness like Wired's aged Wired/Tired/Expired rubric
This week Twitter co-founder Biz Stone launched Jelly, a visual Q&A mobile app that allows users to ask and answer questions of their social networks using photos and drawings. While it is early days for the app in terms of scale, like its sister app Vine, marketers quick to adopt Jelly could reap sweet rewards.
The role of public relations in the Content Shock will be even more important. Instead of merely getting “hits”, Public Relations professionals who serve their clients best will need to help clients increase their existing audience’s loyalty to them and growing new audiences. Part of public relations will be continuing to secure the favor of all those sources with established audiences on behalf of their clients.
That's it for this edition of the 2014 Friday Five. Anything interesting on your side of the screen?
By: Roman Kniahynyckyj
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.