The Friday Five - Scaring Google, Building Relationships, Instagram Ads, and Facebook Cursor Tracking

lw_friday_five_halloween
Hello inbound nation! Time to shake off that Halloween induced sugar coma, it's time for The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
  1. What Scares Google
  2. Social Media's B2B Value: Building Relationships
  3. One Stat that Explains Why Instagram Is Adding Ads
  4. Why Smartphones Will Be a Retailer's Best Friend This Holiday Season
  5. Report: Facebook Is Collecting Data on Your Cursor Movements

What Scares Google - Moz

As SEOs, we spend a lot of our collective time afraid of what Google might do next. This Halloween, I thought maybe it was time to turn the tables. It's easy to think of Google as an unstoppable force, but, like any company, Google has weaknesses and their behavior suggests some very real fears about the future.

Social Media's B2B Value: Building Relationships - Inc.

Gary Vaynerchuk explains why you shouldn't discount the value of social media in building business-to-business connections.

One Stat that Explains Why Instagram Is Adding Ads - Time

You say you’re a brand looking to advertise on Instagram? Pew’s got some data you should find quite interesting: Nearly half (43%) of cellphone owners age 18-29 use Instagram, but that percentage drops precipitously in the 30-49 bracket (18%) and 50-64 group (6%). Targeting millennials? Instagram away. Going for an older crowd? Look elsewhere

Why Smartphones Will Be a Retailer's Best Friend This Holiday Season - Daily Finance

Smartphones accounted for as much as 63% of the $10.6 billion in m-commerce sales during the first half of 2013, according to comScore. This means that the best-selling stores this holiday season will likely be those with a strong presence on smartphones. Target and Amazon.com are particularly well positioned to capitalize on this emerging sales channel.

Report: Facebook Is Collecting Data on Your Cursor Movements - Mashable

The social network is reportedly experimenting with new technology that tracks and collects data about a user's activity on the site, including cursor movements, according to the Wall Street Journal. The technology is being tested now with a small group of users.

So that's what we think you should know this week. What do you have for us? Let us know inbound nation

 

8 Terrifying Inbound Marketing Horror Stories

You Might Also Like