The Friday Five - Top CMOs, Tablets, Oreo Envy, and Hummingbird

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Well hello! How is your fall going so far? Ours is well - it's fall, almost the weekend and we have another roundup of the Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:

  1. The World's Most Influential CMOs
  2. Tablet audiences still too small, and not catered for effectively
  3. Why Your Content Isn’t Getting Shared on Twitter
  4. Oreo Envy: The Real-Time Marketing Myth
  5. Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers

The World's Most Influential CMOs - Forbes

For the second year in a row, Phil Schiller, senior VP-worldwide marketing at Apple topped an exclusive ranking of CMOs based on influence from Appinions, a company that enables individuals and businesses to track references in social and traditional media. Find out why. 

Tablet audiences still too small, and not catered for effectively - MarketingWeek

A lack of quality ad formats and the only relatively recent consumer uptake of tablet devices is preventing brand advertising budgets from being spent on mobile devices, according to panelists at today’s (3 October) AOP conference.

Why Your Content Isn’t Getting Shared on Twitter - SimplyMeasured

You’ve been working hard to develop a great piece of content, spent countless hours working on creative thought leadership that solves real problems for your target audience, and set measurable goals for the campaign…but it’s not moving the needle with your social audience.

Oreo Envy: The Real-Time Marketing Myth  - Digiday

“The Oreo tweet was a great idea for a marketing execution, but it doesn’t mean it’s a great idea for a continuing strategy –  often marketers mistake seizing a moment in one instance and take that as how to execute in further events, but you can’t plan and manufacture that kind of serendipity,” said Matt Britton, CEO of agency MRY.

Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers - HubSpot

Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects 'around 90% of searches.’ The main focus was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.”

So that's what we think you should know this week. What do you have for us? Let us know inbound nation

 

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