Another Friday and with it, another roundup for the Friday 5: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. Here’s some hot tips and news:
What sets Tumblr apart, is the creative freedom it gives users to design the way their content is displayed. This creative license is what draws users to the network and entices them to find and share great content. To be successful, brands can’t just take a cookie cutter approach to Tumblr and repost content from other networks. To succeed, brands must think about Tumblr differently.
As brands should well understand by now, launching a branded hashtag campaign can be a bit like leaving teenagers home alone for a weekend. They invite a few friends over and before you know it a whole village of hooligans has invaded your space and is trashing your stuff. You end up coming home to a big mess to clean up.
First of all, if you’re going to use Twitter to recruit, you should create a clear and executable strategy. Twitter should be used for more than just blasting out job postings. Sure, creating awareness about new positions is one part of the strategy. But there’s another side to the coin that Twitter capitalizes on: you can create a real-time view into your company’s culture, making people want to work for you.
Roman has been helping clients develop and implement revenue enhancing inbound marketing strategies since 2009. Prior to becoming an inbound marketer, Roman was a management consultant with Ernst & Young, Booz Allen Hamilton, BearingPoint, and KPMG. Roman's relentless focus on client satisfaction and client results has garnered accolades from many clients and teams.