Sunday Inbound Marketing Highlights - Relevant Blogs, Lego + HubSpot IPO

Inbound Marketing Highlights 

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Get your French Roasted coffee and your favorite Songza playlist and prepare to be dazzled with some of our exquisite hand-picked content. It's like fine content dining through your laptop. 

On our menu this week. 

  1. 3 Steps to Identify Blog Topics that are Relevant to Your Audience
  2. Are You Confident in Your Content Marketing? (New Study Suggests You’re Not)
  3. The Lego Movie is native advertising on the grandest scale ever attempted
  4. Running an Inbound Marketing Campaign? Ask These 6 Questions First
  5. HubSpot Begins IPO Process, Working With Morgan Stanley

3 Steps to Identify Blog Topics that are Relevant to Your Audience - Moz

If you've scrolled down this far and are reading this - 1) Thank you 2) You da bomb 3) If this is the only link you click, you will be a smarter and more wholesome person and marketer. I simple guarantee it. Sooo much good info. I just want to give this post a big bear hug and squeeze it, tightly

Are You Confident in Your Content Marketing? (New Study Suggests You’re Not) - copyblogger

I am seriously so pissed at you. Yes you. I mean sometimes I feel all we talk about is content, content, content. Advanced content. Broken content. Optimized content. Irresistable content.

And this is what we get back: 

"55% of small business B2B marketers using content marketing believe that their efforts are, at best, having zero impact. Something is clearly missing."

Yah, we need to talk

The Lego Movie is native advertising on the grandest scale ever attempted  - pandodaily

If you happen to be in the B2B injection molded plastics space and don't think you can create funny, insightful content 1) Stop thinking that 2) Go see this movie - it's all about injection molded plastic made in China

Running an Inbound Marketing Campaign? Ask These 6 Questions First - HubSpot

First question to ask. Have I signed a retainer agreement with the folks at the Lynton Web Corral

KIDDING!

Sort of.

Anyway, good stuff here especially identifying your customer lifecycle focus

HubSpot Begins IPO Process, Working With Morgan Stanley - BostInno

HubSpot [shyly, politely]: "hi..."

Wall Street [matter-of-factly]: "Welcome to NASDAQ bitch! What's the name again? Hubcap? Not important, really. Listen - imma check in with you every 3 months and if you don't have good shit to tell me, I'll be ticked ok? Ok." 

Man, I kind of feel like this was the best version yet of our highlights. I feel...fulfilled. 

 

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