Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Happy St. Patty's Day! Erin go bragh! Inbound forever!
What's cool and green this week:
- How Marvel Comics uses Google+, Pinterest, Instagram and Twitter
- 3 Vital Marketing Lessons From the World’s Most Offensive Doughnut Shop
- The era of Facebook is an anomaly
- Sheryl Sandberg’s #BanBossy Movement Shows the Power of Social Media
- SEO is Dead: Long Live OC/DC
Read this to see how Marvel focuses each of its social media properties to specific goals and audiences. It's highly instructive and useful to consider how you can apply this to your brand. Most importantly, Captain America: The Winter Soldier invades theaters April 4th.
Doughnuts with Nyquil? Check. Doughnut shop next to an adult movie theater? Check. Cash only? Check. Think your business is boring? Think you can't make it memorable? If doughnuts can be sexy and memorable your business can be sexy and memorable too.
I know you read ALL our highlighted links (cough). But if there is one article you read, let's say twice, it should be this one.
"The era of Facebook is an anomaly. The idea of everybody going to one site is just weird. Give me one other part of history where everybody shows up to the same social space. Fragmentation is a more natural state of being"
Sheryl Sandberg’s #BanBossy Movement Shows the Power of Social Media - Simply Measured
Hmm. I prefer bossy women. They get shit done. And I like how my daughter bosses my son around. Makes him stronger. #Notsureaboutthisone.
SEO is Dead: Long Live OC/DC - Copyblogger
Back in Black! Wait, sorry I was thinking Angus Young and AC/DC. #OldSchool. I guess we'll look back fondly on SEO someday like we remember MySpace today.
"Optimizing Content for Discovery and Conversion, or “OC/DC” for short, encapsulates this idea of amplifying the overall reach and results of content creation."
Jiminy Cricket what kind of crazy term will us marketers think of next? Reverse Inbound Marketing?
That does it for this weeks Inbound roundup! See you next week, same time same Lynton Corral. And be safe out there on St. Patty's day!