It's 2014, you're finally on Twitter, and your tweets suck. Oh no you didn't. I thought I taught you better than that!? We've already gone over why your emails, homepage, blog, and landing pages suck. I guess you just wanted me to give you some more reasons why you suck. Fine with me.
2. You tweet about something then include ridiculous random hastags #mileycyrus #foodie #ilovemycat
I'm all for staying on top of the latest events and happenings, but if you're tweeting about your latest eBook then include random popular hastags to try to get attention, you're just being annoying. I used the hashtag #RememberingCory when I posted a blog I wrote about social media and Cory Monteith. Just make sure to always keep your hastags relevant to what you're posting.
3. Your tweets are too salesy.
If your tweets read like ads, or you're using phrases like "ONLY 47.5 hours left!" or "CLICK HERE NOW!" you are probably being too salesy. The last time I checked it was 2014 and most people fast forward through commercials when they are watching re-runs of Breaking Bad.
4. You're screwing up automation.
HubSpot's Social Inbox has a great way of scheduling original and personal posts in the future. It also allows you to see what days and time you have posts scheduled, along with what you are posting. You don't want to be the robot that is using an auto scheduler and posting the same tweet over and over again.
5. Your tweets are all about you.
You want to be tweeting to your customer and your buyer persona. You want to tweet about information that is useful to them, entertaining, or provides some sort of solution to a problem they have. No one is going to want to follow you on Twitter if all you talk about is how 'awesome' your company is.
6. Your tweets don't link back to useful content.
If you're tweeting about an upcoming event, and you tell them to register and then send them to to your about page, then that's a problem. Or if you tell someone to check out a new blog post and don't include a link. How embarrassing. Get it together. Just be sure to double check your links.
7. You automatically send a direct message when you have a new follower.
Congratulations, you're a robot. There are other ways to connect with new followers, such as giving them interesting blog posts, advanced content, and relevant articles. Search for keywords that are relevant to your business and look for people asking questions and discussions you can be a part of.
8. Your profile is ugly.
Making sure your profile is optimized and aesthetically pleasing is very important. Make sure you include a relevant description of your business, where you are located, as well as a link to your website. Also be sure you aren't using the default Twitter graphics and if you can, create a custom banner, graphic, or background for your profile.
So there you have it. The top 8 reasons your tweets suck, and some steps you can take to stop embarassing yourself. If you need some more inspiration, check out some great examples of social media here in Houston. Any other reasons you think Tweets suck? Let me know!
Lynton is a HubSpot Elite Partner that provides certified knowledge and tools to grow your business through integrated inbound marketing, including lead generation strategies, website designs and development, and CRM integrations.