Unless you’ve been living under a rock, your company already knows the digital online landscape has made a massive pivot to inbound marketing. And to stay in the inbound marketing game, you need content. Lots of content. Lots of fresh, original, relevant content produced on a regular basis to keep feeding the ravenous online beast.
Like any other process, feeding the beast can be an arduous chore or a streamlined success, depending on how you go about it. Go about it with these two keys and you’re well on your way to streamlined success by unlocking content development efficiency.
Key No. 1: Annual Inbound Marketing Plan
Attaining high levels of efficiency with your content is a heck of a lot easier if you know where you’re going. Taking the time to create an annual inbound marketing plan is well worth your efforts to ensure you:
- Have a firm foundation and direction for the next 12 months
- Prepare for brand themes or targeted demographics
- Properly allocate needed resources
- Meet deadlines to keep generating that fresh, original relevant content
Key No. 2: Content Development Accelerators
You know when you pour gasoline on a fire and it whooshes into action? Content development accelerators are kind of like that – except they don’t threaten to burn the whole house down. Content accelerators refer to anything and everything that can help you develop content more efficiently and effectively, whether they’re tools, processes, systems or tactics you employ.
Prime examples include:
Project management tools: Tons of them are available, and they can help you with everything from generating ideas to picking keywords, planning out content to collaborating with team members on a shared platform.
Dictating tools: If you have loads of great ideas that flow off your tongue – but bungle off your fingers – you may benefit from a program that turns your talk into text. Dragon Naturally Speaking is one of those programs, allowing you to dictate blog posts, emails, notes or anything else you’d rather say aloud than type on a keyboard.
Google Drive and Google Docs: As two of the tools we use here at LyntonWeb, Google Drive and Google Docs rock. Google Drive is an online cloud storage space where you can store files to share with whomever you wish. Google Docs is an online editing program that lets you create, edit and share documents, sending a document link to dozens of people at once without having to send out individual emails.
Google Docs lets you set different permission levels on each document for viewing and/or editing. Store your Google Docs within your Google Drive, or use each tool separately as you desire.
Armed with an annual inbound marketing plan, and whatever accelerators you find helpful to jump start content creation, you’ll be on the path of content development efficiency. That means you should have no problem feeding the hungry internet beast, keeping him keenly plump and happy.