What do lion tamers, artists and inbound marketers have in common? More often than not, these folks are likely to absolutely love their jobs. Loving the lion taming is a given, as it’s got to be thrill just to stand next to such magnificent beasts. Artists are forever tapping into their creativity, something we know brings joy. And why do inbound marketers dig their position? Read on to find out.
No Cold Calls
No explanation needed, but we’ll give you one anyone. The old days of sitting next to a phone with an open white pages are gone. Instead of blindly reaching out to zillions of prospects hoping for a hit, inbound marketing helps the hits come directly to you.
Backed by Stats
Just like scientists, researchers and quality reporters, we don’t have to rely on guesswork to do our jobs. Inbound marketing has advanced to now give us data and tracking to show which tactics work for a given company and which are falling flat.
Ridiculously Fun Assignments
How many inbound marketing videos, e-books or other content had you totally captivated, cracking a smile or actually laughing out loud? If they’re done right, loads on inbound marketing assets have the power to do exactly that. And we inbound marketers are the ones who get to come up with and create this amazing stuff.
Aren’t High on People’s Lists of Annoyances
Unless they go overboard with pop-ups on every web page or send out emails every day, most inbound marketers stick to tactics that don’t interrupt their audience. Inbound marketing is designed to be helpful, relevant and stocked with stuff people actually want to read. That’s a far cry from the interruptive marketing of yore that demanded people stop what they’re doing to pay attention to a promo or ad.
Make the Online World a Better Place
Amazing websites. User-friendly navigation. Communication preferences that fit your style. Creating all that helpful, relevant content people actually want to read. Little by little, we inbound marketers are doing our part to make the online world a better place.
Challenge and Creativity
Here’s where we align with the job-loving artists, as inbound marketers are artists in their own right. Our creative muscles are typically flexed by the challenge of solving client needs with inventive solutions, and then putting those solutions into action.
Overall, most inbound marketers we know would definitely agree the best part of our job is getting paid for doing what we love. That definitely makes our work feel a lot less like toil and a lot more like play. And we’re betting the bank lion tamers and artists are apt to feel the same.