Inbound Marketing Blog

Sales and Marketing

Sales and Marketing AlignmentMoving from traditional sales to inbound sales is a big shift for any organization. If you're a marketing leader, it's important to get out in front of this shift and set proper expectations for everyone involved. The best way to do this is to set up a straight forward service level agreement between your sales and marketing teams. Here's how to do that. 

Sales and Marketing

Inbound leads are beautiful things. Someone has a business problem, searches for a solution and finds your website. They convert on a landing page and you have a conversation with them. You may be even have multiple conversations with them. But then, like Santa after he delivers his gifts and partakes of your (almond) milk and (vegan) cookies, they disappear. That lead that become an opportunity is stuck in never-never email land. Here's what to do next.

Sales and Marketing

lw_annoying_marketing_tacticsAt LyntonWeb we approach potential prospects with a desire to understand their business goals and determine if we are the best fit for them as an inbound marketing agency. It’s important to realize that any web design, marketing or integration project is a relationship. Any good relationship starts with making sure you don’t annoy the folks you could be working with for months or years. Here are some ways you can annoy your potential customers and how to avoid them.