Inbound Marketing Blog

Website Design

Is Growth Driven Design Right For You? Imagine that you want to redesign or re-organize your home and you need to choose between two options. The first option is moving out and completely rehabbing the house all at once while interrupting your family’s life—even though your family is still growing and changing, you aren’t quite sure what will work best for you, and you don’t necessarily have a large budget to spend upfront. The other option is to work on the project one room at a time while you still live there, prioritizing the greatest needs as your family grows and changes, and paying for it as you go.

Inbound Websites, Growth Driven Design, Website Design

Growth Driven Design SecretsWe've been working with a number of clients who've chosen a Growth Driven Design approach when refreshing their website and have seen great success. Our client successes and the challenges we've encountered in those successes have taught us  some important lessons - the secrets of our successes if you will. And being the charitable folks we are, we wanted to share these secrets with you. 

Website Design

Content MigrationWhen looking at the prospect of undergoing a website redesign, the entire process can seem a bit overwhelming. You may be plagued by seemingly endless questions. Where do I start? What is the best approach? Will the URL structure change? How do I want to focus my SEO?  What content on my existing website is still relevant? A website redesign has a lot of moving parts, putting a plan into place ahead of time is the only way to succeed. 

Website Design

Content for Home Builder WebsiteDid you know that it only takes 10 seconds for website visitors to decide if they are interested in the content on a website? Researchers from Microsoft  came to this conclusion after recording the browsing data from over 2 billion page hits. 10 seconds is not a lot of time, so it is very important to make a great first impression to your website visitors. We recently discussed questions to ask before redesigning your home builder website.  Once your website design is complete, what type of content should you include on your home builder website? Additionally, what other sites can you draw inspiration from and what are some best practices for writing website content?

Website Design

homebuilderwebsite.jpgA company’s website is a 24/7 virtual sales person regularly providing information and solutions to perspective customers. The decision of redesigning a website can be a difficult one that will require a lot of time, energy and input from both the client team and design agency. Real estate focused websites can especially be development heavy as these sites need to showcase available properties, host high resolution photos and contain the latest updated specifications and costs. Before deciding to redesign your website, ask the following questions: 

Website Design

Website RedesignA corporate website is the first place that potential customers go to learn about your company or your products.  It can also be a powerful sales tool for your products or services.  If your website is older, hard to scroll through and not generating leads,  it's probably time to update your website. A website redesign is no minor task. Depending on complexity and amount of existing pages, it can take up to a year to complete a traditional website redesign project. Given the significant cost, time and resource requirements for a traditional website redesign, many companies are opting for a more streamlined Growth Driven Design approach to their new website. The type of website redesign you choose depends on a number of factors.  

Inbound Marketing, Website Design

Growth Driven Design ConversionsYou've decided to update your website using the Growth Driven Design methodology. Now what do you do? There are many tools that you can use in order to test the content and conversions on your website. It is important to continually test the site to track key metrics like landing page conversion, average views per page and bounce rate. These metrics will pinpoint what aspects of the website need to be updated on a weekly or monthly basis to enhance a user's experience.