5 Ways to Leverage HubSpot with the Wix app

11/05/2020 3 min read Written by Corie Stark

Looking to align your Wix site data with HubSpot better? With the HubSpot + Wix integration from SyncSmart, you can. The app allows users to get the critical data they need from Wix form submissions to elevate their HubSpot sales and marketing efforts by tapping into the automation platform’s tools. How? By allowing you to better market to leads through list segmentation, eliminating manual work, and using HubSpot reporting tools.

Here’s a more in-depth look at the ways you can leverage the app.

Better Lead Nurturing

When a contact fills out a form on your Wix site, that information automatically syncs to HubSpot. Examples of field mappings that sync over include first name, last name, city, zip, country, phone number, and email address. You can even segment by drilling down to the contact source: the Wix integration.

With this form submission data, you can segment your email lists and market to relevant users with relevant content. For example, depending on what form they submitted their information to, you can build a list and only send bottom-of-the-funnel content.  In fact, you can get creative with it and create as many lists as you need within your HubSpot portal!

Build Out More Targeted Content

After digging into the form submission data from Wix, you’ll likely form a better understanding of who’s visiting your site. When you know more about your audience, you can craft content that they’ll enjoy instead of writing generic copy or material. Then you can include these pieces into your segmented email marketing campaigns.

Tap into HubSpot’s Capabilities

As noted, every time a Wix contact is created or updated, it will sync automatically to HubSpot contacts. The integration matches by email address. If the contact is new, the integration will create it for you based on the address entered in the form. This event will be logged onto their timeline. Then, that contact and their form data will be in your HubSpot portal for good, and everything moving forward with that contact will be automatically updated. You can track their lifecycle stage, what interactions they’ve had with your company, and more. All this data can be pulled into your sales pipeline or marketing dashboards so you can keep a pulse on what’s happening with these contacts.

Build Workflows

If you’re tired of manually hunting down contacts from your Wix site and enrolling them into HubSpot workflows, you’re about to sigh from relief. HubSpot’s automation capabilities allow you to enter your Wix contacts into HubSpot workflows based on the form they filled out.  So, if someone fills out a blog subscription form on your Wix site, you can use the enrollment trigger to start a workflow that will send them new articles based on your publishing cadence. You can use this enrollment trigger for all kinds of lead nurturing campaigns tied back to your Wix forms. As we mentioned before, get creative!

Optimize Efforts Through Reporting

After downloading the app, the HubSpot tracking code will be installed on every page of your Wix site – meaning you can monitor form data, website traffic, and analytics in HubSpot. You can utilize the reporting tools to build a dashboard to see the health of your Wix site. If a form isn’t getting enough submissions, you can see that and make adjustments. Likewise, if a page has a high bounce rate, you’ll be able to see information like that to optimize your Wix site for a higher impact. Whatever you need to monitor, you’ll be able to!

Work with a Partner

If you’ve downloaded the Wix app and need help brainstorming through any of these ideas, or coming up with new ones, reach out. If you haven’t downloaded it yet, you can here

By: Corie Stark

After spending many years as a sports journalist, Corie switched to marketing in 2013. Her love of writing, talking to people, and keeping up with the industry enables her to use her skills for anything from social media to long-form blogging. Outside of work, she enjoys hiking with her dogs and making her cats chase the ever elusive red dot.

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