We often get asked, “Why choose HubSpot?” In this interview with LyntonWeb CEO, Daniel Lynton, we discuss all of the benefits of using the platform. From automation, to reporting, to integration, HubSpot closes the loop in your marketing process and converts leads into customers.

Why Choose Hubspot?

There’s so many reasons to choose HubSpot over another marketing platform. First of all, it’s ease of use. It’s very easy to learn and get started. Also, HubSpot’s an integrated marketing platform. That means you’re getting so many tools that aren’t available to competitors.

You can also run your entire website or blog on hubspot. You can generate leads and nurture them with automation, publish to social media, and track your analytics with the HubSpot reporting dashboards. Also, HubSpot coined the termed ‘Inbound Marketing’ and they’re a real thought leader in the space. They’re keeping up with all of the latest trends in inbound marketing so you don’t have to. They make a whole array of knowledge and training available to their customers. You can trust that HubSpot is keeping up with the current trends and best practices, and you’re going to learn from the best.

Full Funnel Marketing

Full funnel marketing consists of the full spectrum of inbound marketing, starting with strategy first. You really want to take a close look at your goals and what strategy will help you get there. Each of our clients are different and we’re going to help each one of them build a strategy that will adjust to their business goals and needs. They will not be trapped within the bounds of any technical limitations.

Website Effectiveness

Website effectiveness is a really important piece of full funnel marketing because if you don’t have a well designed, easy to use website, your ability to generate leads and delight customers is really hampered by that. So we’re going to help you design and build an effective website. We’ll keep it optimized over time so you don’t have to continue investing in large website redesign projects every few years. We use a methodology called growth driven design to help you continually optimize your website effectiveness.

Lead Generation and Conversion

Then we’re going to address lead generation and conversion. An effective lead generation strategy means that you’re looking at the buyer’s journey for each of your buyer personas. Generating leads that we’ll track and nurture until they’re ready for the sales team to engage with.

CRM Integration

CRM integration will allow us to market to your existing customers as well as track your leads that have converted into customers and generated revenue.

HubSpot Reporting

Hubspot reporting helps us build dashboards for sales and marketing, track campaign effectiveness, and generate revenue. If you’re spending money in just a few areas like SEO, online advertising, or traditional marketing, you’re not looking at the big picture.

Full funnel marketing allows you to take a strategic approach to online marketing, cover the full buyer’s journey to generate leads, convert them into customers, and nurture them into happy customers who will keep coming back. We’ve proven to be very nimble over the years and have adapted to the changing landscape of inbound marketing. I’m really proud of the consultative approach that our team takes to work with clients. That’s ultimately what delights our customers and keeps them coming back.