Why Inbound.org is Better Than LinkedIn and 4 Features to Rave About

Top Inbound.org FeaturesDon’t get me wrong, I love LinkedIn. In fact, it’s my social channel of choice when it comes to networking, lead generation, and watching people do it wrong. But let me let you in on a little secret fellow marketers. Come in close, I want to make sure you hear me. It’s called inbound.org, and it’s about to take the marketing world by storm. Brought to us by Dharmesh Shah and Rand Fishkin, Inbound.org has LinkedIn-esque elements. It is also different, it’s dedicated to the world of inbound marketing and technology. LinkedIn is a networking tool for all industries. Inbound.org focuses on being a place for inbound marketers to find content, connect with peers, and talk shop. Let’s run through some of the key elements of inbound.org and you’ll be running to sign up by the last paragraph.

Marketing Focused Profiles

Let’s be honest, LinkedIn is your resume on steroids. It’s a great tool, but who's to say the endorsements you get for SEO expertise are legit. Let’s be fair, they are a single click and your endorsement from a relative stranger is added to your profile. Member profiles on inbound.org are robust and aimed at showing your investment as an inbound marketer. At a glance a person can see how involved you are the marketing world, how many comments you’ve made on content and how many people have up-voted your comments. But here’s the even more exciting element of the profile- tools and badges. Your profile will showcase the certifications you have and the tools you know how to use. What a great way to show a potential employer how qualified you are for a new marketing job.

A Fix for Content Overload

Content marketers are good at creating content. To the extent that the volume of marketing content to read is pretty darn difficult to keep up with. And it's even more difficult to find the “must read” content that every marketer should know about. Inbound.org is making it easier to get to the good stuff, the game changers, the innovators by allowing a peer review to like or not like content. Like reddit, Inbound.org shows you articles that are trending, most discussed, and must read to name a few. Your fellow marketers, including the big names like Rand and Dharmesh, are taking part in the vote. You no longer need to weed through the wealth of marketing content and get straight to the good stuff.  

Promote Your Content

Not only can you find content Rand Fishkin ranks as worth reading, you can also share your own content with the group. As marketers we all know the value of getting your content in front of a larger audience. Inbound.org is targeting 100k memberships by the end of 2014. That’s a lot of potential eyes on your blog post, not to mention the potential for those peers to share your content. It’s a great opportunity to get your content in front of a community that is passionate about your topic and willing to offer feedback.  

Have a Conversation with Your Peers

Some days you just have a question about the best SEO tool to use and you’d love to get input from professionals. Inbound.org is also a forum dialogue and  thought sharing. You have access to a community of marketing experts who are happy to help think through challenges with you or brainstorm. Some of the big names in the world of inbound marketing and a wealth of passionate marketers are available to ask questions and talk about marketing. Story sharing, talking about tools, asking for feedback on a campaign, in a friendly community forum. You can join LinkedIn groups to get in touch with the business community. But why not join a forum of digital marketers that are as excited about marketing as you to and willing to share their experience?

These are four of my favorite features of inbound.org. I've scratched the surface of why it's awesome and why you need to be a member. LinkedIn is still a must for business networking, but why not have a business network AND a marketing network? Join inbound.org and become part of something great. Something designed for the community of inbound marketers. Inbound marketers can come together to share ideas, promote their experience, and connect with their peers.

Being an Inbound Marketer is Hard

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