Inbound Marketing Blog

Inbound Websites

Buyer PersonasTo effectively sell your products to consumers, you need to understand the consumers to whom you’re selling. And one way to figure it out is by developing buyer personas. Buyer personas are archetypes of your ideal customers, and they can include existing as well as potential customer types. Buyer personas are important for guiding all aspects of your marketing plan, from website and blog content to social media and email strategies. 

Inbound Websites

healthcareblog.jpgWhether people are researching health-related information for themselves, their children, spouses, patients, pals or caregiver clients, the bottom line is people are certainly searching. An additional crowd of visitors can come from current and potential patients already online emailing doctors, logging into patient portals and otherwise taking advantage of health-related services and assistance they can find online. 

Inbound Websites, Growth Driven Design, Website Design

Growth Driven Design SecretsWe've been working with a number of clients who've chosen a Growth Driven Design approach when refreshing their website and have seen great success. Our client successes and the challenges we've encountered in those successes have taught us  some important lessons - the secrets of our successes if you will. And being the charitable folks we are, we wanted to share these secrets with you. 

Terms and ConditionsHave you ever stopped and considered the importance of your websites terms and conditions section? You know - that tiny section in the footer of your website, that you're convinced no one even reads. Perhaps you have received a few emails from a corporation notifying you that their terms and conditions have been updated.

Website Design

Content MigrationWhen looking at the prospect of undergoing a website redesign, the entire process can seem a bit overwhelming. You may be plagued by seemingly endless questions. Where do I start? What is the best approach? Will the URL structure change? How do I want to focus my SEO?  What content on my existing website is still relevant? A website redesign has a lot of moving parts, putting a plan into place ahead of time is the only way to succeed. 

Website Design

Content for Home Builder WebsiteDid you know that it only takes 10 seconds for website visitors to decide if they are interested in the content on a website? Researchers from Microsoft  came to this conclusion after recording the browsing data from over 2 billion page hits. 10 seconds is not a lot of time, so it is very important to make a great first impression to your website visitors. We recently discussed questions to ask before redesigning your home builder website.  Once your website design is complete, what type of content should you include on your home builder website? Additionally, what other sites can you draw inspiration from and what are some best practices for writing website content?

Marketing with HubSpot

HubSpot ToolsCompanies of all sizes use the HubSpot platform to build websites, create landing pages and improve their marketing results. HubSpot offers transparency to see where improvements can be made and what is working throughout the customer journey. As HubSpot continues to grow, they continue to release new products and services to help their customers gain a competitive edge. You may think you're maximizing your use of HubSpot but probably aren't. Here are 9  HubSpot tools you should be using but probably aren't.