5 Ways Franchises Thrive with HubSpot

05/27/2022 4 min read Written by Megan Combs

So you operate a successful franchise… But do you have a good handle on just how successful it is? Do you have all the data to prove it? Do you have to look in multiple places to find the info you need to make a clear report?

Clunky, disparate tech stacks make it nearly impossible to give an accurate report on how a franchise is performing. In this blog, we’ll discuss common challenges franchises face and how bringing everything under one roof can solve several problems and increase revenue. 

Franchise Stats

There is no doubt that franchises play a major role in the U.S. economy. Employing nearly 7.5 million people, there were an estimated 753,770 franchises in the U.S. in 2020. According to Statista, their total economic output was $670 billion. 

The top five largest franchise segment industries include quick-service restaurants, business services, full-service restaurants, real estate, and commercial and residential services.

Top Franchise Challenges

The No. 1 goal of any business is to succeed in the market. In addition to that, a franchise’s goal is to make the mothership proud. But franchises can only be as successful as their tools will allow. You may be successfully growing your franchise, but are your outdated or disparate systems supplying you with the data you need to accelerate growth?

What franchises want from their tools is more insight into deals (a pulse on revenue) and more cohesiveness with the entire operation. Challenges franchises experience with their tech stack includes:

  • Missing or incomplete data
  • Lead routing limitations
  • Complex tech stack
  • Lack of user adoption
  • Rigid and inflexible software
  • Inconsistent processes

Ways Franchises Can Excel with HubSpot


1. A Single Source of Truth for Your Data

All of the above problems can be solved when your data is in sync. HubSpot acts as the umbrella for all your data, especially when paired with other integrations. Through HubSpot tools like multi-touch revenue attribution reporting, Operations Hub data sync, and custom behavioral events, you can get rid of disparate systems, track the customer on their buyer journey, enjoy user adoption and harness the power of your data.

2. Lead Routing Visibility 

HubSpot lead rotation logic, custom workflow actions and HubSpot’s automation tools make it easy for corporate to see how leads are flowing into each franchise and where they’re coming from. This allows them to route to the most appropriate franchise with custom logic. 

3. Easy-to-Adopt Tools

Businesses need systems to be powerful enough for their franchise’s needs but also easy enough for all franchise owners to use. The HubSpot Academy, HubSpot marketplace, and 24/7 support help all of your employees stick with user adoption. Say hello to user buy-in!

4. Scalable Software

Many franchises feel like they have scaled out of their existing software. Instead of their software working for their business, the business ends up working for the software. HubSpot can scale with you, and you’ll never outgrow it. With custom objects, multiple tiers for growth and programmable automation, you’re on your way to continued business success.  

5. Maintain Consistency Throughout Your Franchise

You have many locations and many different departments. Franchises need guidelines and processes to help keep marketing, sales and service strategies the same across departments. HubSpot helps you stay on the same page with templates, cross-department visibility, productivity reports, funnel reports and more.

Other Franchise Problems HubSpot Can Solve

With multiple app integrations in the HubSpot Marketplace, you can connect nearly any system you already use with HubSpot for a seamless, closed-loop reporting process. 

HubSpot also offers CMS memberships for custom login portals and custom applicant portals. Using memberships, you can deliver franchise-specific documentation and brand standards and keep track of application statuses.

Need an example of HubSpot at work? 

Sandler Training was using six different tools for sales and marketing. Logging activities was time-consuming and negatively impacted KPIs. Once Sandler consolidated sales and marketing on HubSpot’s CRM, logging went up 40%, increasing the completeness of its KPIs while also freeing up one full-time equivalent. Read the case study here.

Migrate Your Franchise to HubSpot

If you’re ready to grow your business with software that works for you rather than against you, it’s time to migrate to HubSpot. By bringing all your systems under one roof, you’ll close any data gaps and watch your revenue rise.

Ready to migrate your franchise website to HubSpot? Our migration team is ready to hear your unique challenges and help solve them!

By: Megan Combs

With a background in magazine journalism, Megan channels her love of the English language and grammar into her writing and editing. Before joining Lynton, Megan was a top content marketer at a digital marketing agency, where she helped clients translate their brand promises into strategic digital and social media messages.

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