5 Ways to Use HubSpot CMS Memberships

08/30/2021 2 min read Written by Kelly Groover

All businesses know it’s critical to ensure your website provides content to attract and nurture leads. But prospects aren’t the only ones visiting your site. You likely have other users, like customers, partners, and other stakeholders, regularly checking in.

So, how can you tailor your website to fit their needs? Consider using CMS Memberships, a feature of CMS Hub that makes creating multiple kinds of gated content easy. If you’re unfamiliar with this tool, keep reading to learn more about it and examples of use cases.  

What is the CMS Memberships Tool in CMS Hub? 

CMS Memberships is a feature of CMS Hub Enterprise that makes it possible to require specified visitors to have an account and password to log in and view content on your site. It combines CRM data like contacts, companies, deals, and products with HubSpot lists. Using it, your team can create pages, portals, and other gated parts of your site that only contacts from specific lists in the CRM can access. You can also dive into the other data mentioned above to ensure a highly personalized experience. 

For example, let’s say you wanted to give someone access to particular technical documentation. You can use CMS Memberships and your CRM and list data to only provide access to the products they’ve signed up for at your company. If you have multiple membership tiers of your products, you can create logins for each by simply building lists with the correct user data.

Additional Use Cases for CMS Memberships

You’ve probably experienced an example of membership-based content in your own online experiences. It could have been as simple as needing a login to view support articles or creating a password to read premium content or see exclusive promotions. With CMS Memberships, you can get creative just like this when determining who can see what on your site. 

Just take a look at some other experiences you can create using CMS Memberships:

  • Private dashboards where contacts can view and manage things like their own deals, quotes, or something similar
  • Employee portals where an employee can log in and manage deals or services for customers or where they can track their performance in their roles
  • Specific gated features of a page, such as displaying extra events on a calendar for users who log in
  • Help centers where users like developers can view release notes or other team members can submit and manage tickets
  • Logins where users can see a selection of upcoming appointments or events like scheduled fitness classes at a gym or reservations for a hair or nail salon

With Memberships, the sky’s the limit – as long as you have the correct lists built out with the right data. If that’s the case, you’ll be able to create a website that has personalized content for every single lead or customer. 

Getting Started with CMS Memberships

For instructions on building out your experiences, check out HubSpot’s documentation on membership templates. They’re easy to follow and will get you up and running in no time! However, if you prefer, our team can also help out. We’ve created different, unique experiences using CMS Memberships in the past. You can reach out to discuss some of our success stories or talk about your own needs. 

By: Kelly Groover

Kelly serves as the Specialist of People and Talent for Lynton. She lives in Savannah, GA with her husband, daughter, and two dogs. When she's not managing conversion rates and lead generation for the company, she's typically playing soccer or watching football.

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