A Quick iPaaS Explainer and Why You Should Consider One

06/02/2022 3 min read Written by Megan Combs

On a daily basis, you probably use 5 to 10 tools to get your job done. From tracking and nurturing leads to finances, content, project management and email platforms, you’re all over the place. Have you ever thought about all of those systems that you log into on a daily basis? 

Integrations help bring disparate systems under one roof, but Ascend2 found that 44% of marketers say integrating disparate technologies as the biggest barrier to success. Cobbling together plug-ins and integrations can become expensive and may even lead to distrust in your data. 

This is the challenge that integration Platform as a Service (iPaaS) hopes to overcome. 

What is iPaas?

iPaaS’s main goal is to create a frictionless user experience by bringing all your systems into one platform. iPaaS acts as a pipeline for communication between multiple systems and teams (marketing, sales, services) and allows for seamless data sharing and integration. It leads to more accurate data, better user experiences, the ability to scale and happier employees.

As companies rely more and more on the cloud, iPaaS is becoming integral to almost every business model. According to a Gartner report, iPaaS grew by 38% in 2020 to reach $3.5 billion and become the largest stand-alone integration market.

How Does iPaaS Work?

As your company grows, iPaaS lets you scale without the need to build out new services. Instead, you can find software that fills your need and integrate it with your platform. Here’s how iPaaS works:

  • Software companies rely on iPaaS to provide the infrastructure needed for creating connections and deploying apps in the cloud
  • The software companies create rules for the types of allowable connections on the platform. They could be APIs, rebuilt connectors, etc. 
  • When the rules are in place, iPaaS develops a “central ecosystem to view, manage, and modify all data, infrastructure, and operations.”

All of your teams will be able to access this central ecosystem, allowing for data transparency throughout your company.

Find examples of iPaaS use cases here.

The Benefits of iPaaS

Several benefits of iPaaS have been mentioned already, but they’re worth noting again simply because they make daily tasks so much easier.

When you sign on with an iPaaS you can count on: 

  • Organized data: Rather than gathering data from several sites and crossing your fingers that it’s accurate, you can count on data in an iPaaS being up to date with the most accurate, organized data.
  • A single source of truth: Log into one system to get your work done, rather than remembering passwords to many software solutions.
  • Improved efficiency: Think of the time you’ll save working within one platform rather than many. 
  • Better communication: When all your teams are working with the same information, you can create more targeted campaigns for your customers.

Getting Started with iPaaS

iPaaS providers include Workato, Zapier, Informatica, Mulesoft and more. As you look to align your tech stack, do some research to find with iPaaS will satisfy your business needs. Think about the data you want to integrate and how you want it to flow. 

If you aren’t ready to commit to an iPaaS, but you do have the need for some smaller integrations, check out a list of offerings in the SyncSmart marketplace.

By: Megan Combs

With a background in magazine journalism, Megan channels her love of the English language and grammar into her writing and editing. Before joining Lynton, Megan was a top content marketer at a digital marketing agency, where she helped clients translate their brand promises into strategic digital and social media messages.

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