Comparison between Outreach.io and HubSpot Sales Pro

By Lynton Team

You know your company is ready to invest in sales software, but you may not know where to begin. Two platforms that may top your research list are Outreach.io and HubSpot Sales Pro. We put together a handy comparison that can make your decision easier.

What is Outreach.io?

Billed as a customer engagement platform, Outreach was born in 2014 when its two founders were in a sales slump that threatened to kill off their company. They built software designed to heighten the effectiveness of the three salespeople on staff, and it worked.

They’ve since continued to use technology to produce innovative ways for companies to successfully interact with customers through the entire buyer lifecycle.

See Also: HubSpot vs. Marketo: What Platform is Right for Your Business?

Stand-out Features

Geared mainly toward midsize businesses and enterprises, the Outreach platform comes armed with a host of features to help snag more meetings with prospects, improve sales rep productivity, and predictably manage your sales pipeline. Some of these features include:

  • Sales sequences to set up automated responses and workflows
  • Sales dialer to make calls without disrupting your overall workflow
  • Analytics and reporting, including coaching analytics you can use to mentor reps

When placed side-by-side with HubSpot to compare a list of 59 different features, Outreach had 14 of the features.

What is HubSpot?

The overall inbound marketing platform of HubSpot came to life in 2006 when its two founders noticed traditional outbound marketing techniques were no longer working – but one of the founder’s blogs was gaining huge traction. The two eventually came to the conclusion that it was time to make sales and marketing human, treating buyers like real people and tending to their needs. HubSpot’s inbound arena was born.

The most advanced version of HubSpot Sales Pro emerged on the platform in 2017, although many of the sales tools have been part of the platform much longer. HubSpot offers three versions of its sales software: HubSpot Sales Free, HubSpot Sales Starter and the most advanced HubSpot Sales Pro.

Stand-out Features

With a focus on small and midsize businesses, HubSpot is packed with features designed to also land more meetings with prospects, enhance sales rep productivity and manage the sales pipeline. Features include:

  • Email sequencing and templates
  • Follow-up notifications when prospects open emails or click a link
  • Automatic activity tracking and sales pipeline tracking

When placed side-by-side with Outreach to compare a list of 59 different features, HubSpot blew Outreach out of the water. It had 48 of them, compared to Outreach’s 14.

See Also: Let’s Get Digital: Why HubSpot is the Solution to Your Digital Marketing Needs

Why We Pick HubSpot

When you compare HubSpot’s 48 features to Outreach’s 14, you’re probably already leaning in HubSpot’s direction. A number of additional perks put us solely in the HubSpot camp.

Freemium version:

HubSpot Sales Free provides a variety of sales tools businesses can use at absolutely no cost, ever. HubSpot also has a free version of its marketing software available.

Heavy focus on customer success:

Not only do you get free access to training videos and courses that teach you how to use the HubSpot platform, but you can also enjoy free courses and certifications from the online HubSpot Academy.

All-in-one platform:

HubSpot is an all-in-one tool that connects sales, marketing and customer support on a single platform. The sales tools are just one part of a three-part solution.

Integration:

Outreach lacks many integration abilities that HubSpot serves up easily, such as HubSpot CRM integration and G-suite integration, which lets you sync your Google calendar with the platform.

Additional features that sealed the deal:

Once you get a more in-depth look at some of the HubSpot features, you’re not likely to head anywhere else. These include:

  • Customizable email templates that let you set up your branding and other elements on a saved template
  • Visitor tracking, which tracks visitors’ every movement on your site, even before they become customers
  • Prospecting tools that help you identify and focus on connecting with the warmest leads
  • Workflow management, which triggers timely and relevant automated actions based on overall context
  • Call recording and tracking, which lets you schedule, make and log calls right on the platform
  • Live chat, which is part of HubSpot Sales Pro and lets you chat with website visitors in real time
  • Lead scoring, which provides a way to gauge your leads’ likelihood of converting into customers
  • Pipeline management for adding deals, assigning tasks and tracking progress from the HubSpot dashboard
  • Personalized lead profiles that provide insightful info about the companies and individuals you’re emailing – right in your Outlook or Gmail inbox

With Outreach software, you get sales software, period. With HubSpot software, you get the option of choosing sales software, marketing software and customer support software all on a single platform. The decision for us was an easy one once we realized the phenomenal possibilities HubSpot software could bring.