Inbound Marketing Highlights - Facebook Ads, Snapchat, Google Personas

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Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Happy Mother's Day to all you wonderful moms out there! Thank you for all that you do. 

Our articles this week: 

  1. What Marketing Is Now Really All About
  2. How to Create Buyer Personas With Google Analytics
  3. 4 Tips for Amplifying Your Mobile Content Marketing
  4. Once bitten, twice shy: Brands rethink Facebook’s role
  5. Off the Record in a Chat App? Don’t Be Sure

What Marketing Is Now Really All About - MarketingProfs

A good read on the integration of different types of marketing techniques and the difference between forming relationships and building relationships.

How to Create Buyer Personas With Google Analytics - Social Media Examiner 

A nice step-by-step apporach on how you can use Google Analytics to create a buyer persona

4 Tips for Amplifying Your Mobile Content Marketing - Jeff Bullas

We talk a great deal about content marketing but most times we are considering it from the prospective of a desktop user. Which is strange, given the crazy growth of mobile. Jeff offers solid tips to make the most of your content on mobile devices. My favorite? Build an app. 

Once bitten, twice shy: Brands rethink Facebook’s role - Digiday

I've always thought it was weird for companies to be so keen on putting Facebook's name before their own (facebook.com/yourcompanyname). 

“Our advice to our clients has always been to simultaneously build owned platforms (especially important for long-term SEO) and not to skimp on the un-sexy basics like CRM.” 

Amen!

It's your website, dummy! 

Off the Record in a Chat App? Don’t Be Sure - New York Times

"What happens on the Internet stays on the Internet."

Indeedy. SnapChat lied to its users. No other way of saying it. This is serious stuff, folks. 

"The complaint also said Snapchat transmitted users’ location information and collected sensitive data like address book contacts, despite its saying that it did not collect such information. The commission said the lax policies did not secure a feature called “Find Friends” that allowed security researchers to compile a database of 4.6 million user names and phone numbers during a recent security breach."

Are we talking about the NSA here? Or an app that teens sext each other with? And it makes you wonder what Zuck really meant when he called Snapchat a privacy phenomenon

That does it for this week's inbound highlights. Be sure to give your Mom a hug and thank her for making you an inbound marketer. 

P.S. Download our new case study (below) if you haven't already.   

Case Study Website Redesign

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