Hello inbound nation! Thanksgiving leftovers are gone and Christmas is just around the corner! Have you been a good inbound markerter this year? Yes? Then it's time for The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
Are You Marketing in the Present Tense?
As Twitter Grows Up, Its Users Don't
100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier
The 7 Steps of the Inbound Marketing Campaign Process
When a marketer combines the first two data sets of interaction and profile with external data, such as weather, stock market performance, or gas prices, they have the ability to identify context that reflects the customer’s current state. That allows them to engage in true contextual or present tense marketing.
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen. Forgetting just one can ruin the whole campaign.
1. Smart organizations need to build moderation-as-a-goal into every plan they make. Every budget and every initiative ought to be on the look out for the sweet spot, not merely "more." It's not natural to look for this, nor is it easy, which is why, like all smart organizational shifts, we need to work at it. How often does the boss ask, "have we hit the sweet spot of moderation yet?"
If doctors were required to report on quality of life instead of tests run, you can bet quality of life would improve faster than the number of tests run does.
2. Habits matter. When good habits turn into bad ones, call them out, write them down and if you can, find someone to help you change them.
"Because it used to work," is not a sensible reason to keep doing something.
Lynton is a HubSpot Elite Partner that provides certified knowledge and tools to grow your business through integrated inbound marketing, including lead generation strategies, website designs and development, and CRM integrations.