Hello inbound nation! Thanksgiving leftovers are gone and Christmas is just around the corner! Have you been a good inbound markerter this year? Yes? Then it's time for The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:
- Are You Marketing in the Present Tense?
- As Twitter Grows Up, Its Users Don't
- 100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier
- The 7 Steps of the Inbound Marketing Campaign Process
- The Moderation Glitch
Are You Marketing in the Present Tense? - MarketingProfs
When a marketer combines the first two data sets of interaction and profile with external data, such as weather, stock market performance, or gas prices, they have the ability to identify context that reflects the customer’s current state. That allows them to engage in true contextual or present tense marketing.
As Twitter Grows Up, Its Users Don't - All Things D
Now Twitter is enjoying a youth movement. Here’s data to support the notion, from comScore, served up via J.P. Morgan analyst Doug Anmuth, whose bank was one of the underwriters in the Twitter IPO.
An in-depth compilation of ways to be a better content creator, sourced from the people that create content every day.
The 7 Steps of the Inbound Marketing Campaign Process - digitalrelevance
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen. Forgetting just one can ruin the whole campaign.
The Moderation Glitch - Seth Godin
1. Smart organizations need to build moderation-as-a-goal into every plan they make. Every budget and every initiative ought to be on the look out for the sweet spot, not merely "more." It's not natural to look for this, nor is it easy, which is why, like all smart organizational shifts, we need to work at it. How often does the boss ask, "have we hit the sweet spot of moderation yet?"
If doctors were required to report on quality of life instead of tests run, you can bet quality of life would improve faster than the number of tests run does.
2. Habits matter. When good habits turn into bad ones, call them out, write them down and if you can, find someone to help you change them.
"Because it used to work," is not a sensible reason to keep doing something.
That's what we've got. How about you inbound marketing friend?