Since the early 1990s, League and Legacy have been producing premium custom-decorated, vintage-inspired apparel, headwear, and home décor -- but separately. In 2018, these two brands joined forces to become L2 Brands. Whether it’s League’s apparel or Legacy’s headwear and home decor, L2 thrives on creating outstanding custom pieces while delivering friendly service.
While combining the brands delighted their current customers, L2 needed consistent lead nurturing and follow up processes for new business coming through their newly integrated website https://league-legacy.com/. They didn’t have a streamlined or fully documented sales process in place for their growing inside sales team. Fortunately, they still had a loyal target audience -- they just needed a digital marketing and sales effort to keep delighting their prospects and customers.
To propel their brands forward, L2 reached out to our team for guidance. We worked together to determine the best course of action, which included implementing HubSpot Sales and Marketing Hub. To get the most out of HubSpot’s technology, we concluded that a custom integration of their ordering system and HubSpot Sales Hub provided the technology they needed to solve this business problem.
Our efforts included:
After implementing HubSpot technology and integrating their ordering system to HubSpot, L2 was able to augment and align their marketing and sales processes. Now, they’re able to use their integrated HubSpot CRM portal and marketing automation to create better, more personalized campaigns that result in more SQLs for their sales representatives. HubSpot also allows their teams to track the entire lifecycle of a sale better so they can interact with their prospects at the right time.
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