The Problem
Since the early 1990s, League and Legacy have been producing premium custom-decorated, vintage-inspired apparel, headwear, and home décor -- but separately. In 2018, these two brands joined forces to become L2 Brands. Whether it’s League’s apparel or Legacy’s headwear and home decor, L2 thrives on creating outstanding custom pieces while delivering friendly service.
While combining the brands delighted their current customers, L2 needed consistent lead nurturing and follow up processes for new business coming through their newly integrated website https://league-legacy.com/. They didn’t have a streamlined or fully documented sales process in place for their growing inside sales team. Fortunately, they still had a loyal target audience -- they just needed a digital marketing and sales effort to keep delighting their prospects and customers.
The Solution
To propel their brands forward, L2 reached out to our team for guidance. We worked together to determine the best course of action, which included implementing HubSpot Sales and Marketing Hub. To get the most out of HubSpot’s technology, we concluded that a custom integration of their ordering system and HubSpot Sales Hub provided the technology they needed to solve this business problem.
Our efforts included:
- Consulting and making recommendations on lifecycle analysis, deal stages, pipelines, workflows, and more. This resulted in a custom lifecycle stage buildout, custom workflow development, improved sales processes, and pipeline and deal stage creation in HubSpot.
- Live training on the terminology and functionality of HubSpot Marketing and Sales Hub, focusing heavily on the sales process, setup, goals, and reporting.
- Integration of their ordering system to HubSpot for improved marketing and sales campaigns. We synced: Their ERP Contacts to HubSpot Contacts and vice versa as well as ERP Customers to HubSpot Companies.
After implementing HubSpot technology and integrating their ordering system to HubSpot, L2 was able to augment and align their marketing and sales processes. Now, they’re able to use their integrated HubSpot CRM portal and marketing automation to create better, more personalized campaigns that result in more SQLs for their sales representatives. HubSpot also allows their teams to track the entire lifecycle of a sale better so they can interact with their prospects at the right time.
The Results
The HubSpot Sales and Marketing Hub implementation, coupled with custom ERP integration, enabled L2 Brands to successfully merge and modernize their sales operations post-acquisition. By unifying their contact database and implementing automated lifecycle stages, they've streamlined lead nurturing across both brand portfolios. The new system provides sales representatives with timely prospect interactions and better campaign personalization, while maintaining the high-touch service their premium custom apparel and headwear customers expect.
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