Habitat for Humanity East Bay/Silicon Valley (EBSV) is a regional off-shoot of the national nonprofit that partners with communities to build or repair homes for those in need. They work on home development and preservation projects in Alameda, Contra Costa, and Santa Clara counties in California. As costs rise and housing availability lowers, families with limited income face instability that could result in poverty -- something Habitat for Humanity EBSV vows to battle.
Habitat for Humanity EBSV benefits from brand recognition that helps gain and retain their audiences’ trust and affinity. Yet, they felt their site didn’t promote a favorable user experience due to its outdated look and poor functionality. Specifically, they recognized their volunteers, and various donors spent too much time digging for information on a site that was overrun with unnecessary text. This meant website visitors didn’t receive the valuable marketing information they needed to make clear decisions.
When they reached out to us to begin a partnership, they had clear goals in mind and signed on as a valuable Growth-Driven Design customer to maintain consistent support. For their website redesign, they needed to address these issues:
To achieve both a visually appealing site and functional marketing hub, we worked on:
After collaborating, we created a modern, responsive website based on the inbound marketing methodology that was awe-inspiring in look, messaging, and function. Design results include:
Aside from great design results, Habitat for Humanity EBSV has implemented further inbound strategies and enjoyed an uptick in their website’s visitors, as well as other improved metrics. Comparing the year after the launch versus the year before, the site benefited from the following growth:
