plancorp-portfolio-hero

Creative Portfolio

Another Successful Plancorp Homepage Redesign Using GDD

After seeing success with previous content efforts, including a homepage and other webpage refreshes, Plancorp reached out to Lynton yet again for a new look to match their updated business model. Relying on growth-driven design principles, we tackled another homepage design for the financial planning firm.

Services Provided

  • Design
  • Development
  • Copywriting

The Creative Process

Despite loving their previous site design, Plancorp wanted to incorporate a carousel in their homepage hero that highlighted the services they offer and the types of clients they hope to attract. They also wanted the copy on their page to focus more on their market and how Plancorp could help them through complex financial issues. 

Our copywriting team drafted the webpage copy with these specifications, and the design team brought it to life with space for text, clear delineations between services, and a modern feel. 

The Results

Plancorp was thrilled with the new design, and the design team's work led to other interior webpage redesigns and new webpage creation. It also helped solidify just how strong our partnership is! 

plancorp-portfolio-1

"Designing a new homepage is like deciding what to put in the front window of your store. Beyond selecting the right words to communicate who you are and what you do, the design visually communicates a lot to viewers (if not more than the words)."

Derek Hartley
Director of Marketing

plancorp-fullwidth-2