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Creative Portfolio

MRC Recreation Homepage Redesign

MRC Recreation’s homepage was outdated and a little stale compared to competitors. Having already completed a revamp of MRC’s resource center, gallery, and catalogs, it was only natural that their homepage should get a refresh as well.

Services Provided

  • Design
  • Development

Project Summary

MRC provided the copy for this page, so all the design team had to do was plug and play. A challenge they had to overcome was the limited color palette in MRC’s brand guide — blue and grey. There were also colors they had to dodge because competitors in the industry already claimed them. The design team overcame these challenges by incorporating color through MRC’s provided photography and strategically placing vibrant, colorful text throughout.

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The Creative Process

Plancorp wanted to incorporate a carousel in their homepage hero that highlighted the services they offer and the types of clients they hope to attract. They also wanted the copy on their page to focus more on their market and how Plancorp could help them through complex financial issues. 

Our copywriting team drafted the webpage copy with these specifications, and the design team brought it to life with space for text, clear delineations between services, and a modern feel. 

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The Results

The result is a modern homepage with outstanding photography, brilliant colors, and a flow that guides readers down the page. 

“Working with Lynton on our homepage redesign was a great experience. During a design meeting, we explained what we liked and didn’t like about our old homepage, as well as what we thought would be nice to add. From there, we let Lynton run with the wireframe designs and we couldn’t be happier with the end product!”

Matt Miller
Director of Marketing Communications

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