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Creative Portfolio

MRC Recreation Homepage Redesign

MRC Recreation’s homepage was outdated and a little stale compared to competitors. Having already completed a revamp of MRC’s resource center, gallery, and catalogs, it was only natural that their homepage should get a refresh as well.

Services Provided

  • Design
  • Development

The Creative Process

MRC provided the copy for this page, so all our  designer had to do was plug and play. A challenge she had to overcome was the limited color palette in MRC’s brand guide — blue and grey. There were also colors Joyce had to dodge because competitors in the industry already claimed them. She overcame these challenges by incorporating color through MRC’s provided photography and strategically placing vibrant, colorful text throughout.

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The Results

The result is a modern homepage with outstanding photography, brilliant colors, and a flow that guides readers down the page. 

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“Working with Lynton on our homepage redesign was a great experience. During a design meeting, we explained what we liked and didn’t like about our old homepage, as well as what we thought would be nice to add. From there, we let Lynton run with the wireframe designs and we couldn’t be happier with the end product!”

Matt Miller
Director of Marketing Communications

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