Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Have you recovered from your Easter sugar high? Are you spending the weekend outdoors? Spring is in gear and summer will soon be here.
Our articles this week:
- Netflix praises 'emotive' marketing for revenue boost
- Do Americans Trust Advertisements?
- Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?
- What two subway tokens taught me about Vanguard
- Why HubSpot Changes Where People Sit Every 6 To 8 Months
Netflix praises 'emotive' marketing for revenue boost - MarketingWeek
It's not about the free trial. It's about the (feigned shock) content Netflix brings to the table.
Speaking on a call with analysts, Netflix CEO Reed Hastings said: “[Our] advertising strategy [has been] evolving towards more emotive and brand and content and away from direct response, as we realized through testing that we don’t need to be running around saying ‘Netflix free trial’ nearly as much. That’s very commercial and reductionist.
Do Americans Trust Advertisements? - MarketingProfs
What would make Americans trust more? Data, testimonials, true evidence. Hmm sounds a bit like 'advanced content.' Yes?
I like the tease strategy. But I also like the Full Meal strategy. Looks like some A/B testing is in order...
What two subway tokens taught me about Vanguard - Vanguard
Vanguard is the frugal mutual fund company. Except when it comes to their website.
Two decades ago, Vanguard invested heavily in vanguard.com. The up-front investment was significant, but our analysis suggested that, over time, a world-class website would allow us to serve more clients at a lower cost, generating economies of scale that would trim expenses for all shareholders.Vanguard.com has since become our clients’ preferred means of interacting with us. At the same time, the favorable economics of web-based client service have helped us to steadily chip away at Vanguard expense ratios.
So if you think spending $1,000 or $10,000 or $100,000 on your website is not justified, remember what Vanguard did. I think they know a little something about ROI.
Why HubSpot Changes Where People Sit Every 6 To 8 Months - Business Insider
Relationships. You sit next to someone or live next to someone you get tight with them. Or despise them. A powerful way to network and continue to build new relationships within a growing company. Forget the ping-pong and beer. Just changed the seating arrangement every few months. Nice interview with Volpe on this one.
Well, that does it for this week's Inbound roundup! See you next week, same time same Lynton Corral.
P.S. Have you read our HubSpot Avengers blog? It's pretty cool.