Inbound Marketing Highlights - Saying Sorry, Effies, & Existentialism

Inbound Marketing Highlights 

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. Happy Easter! Have you finished your Easter egg hunt? Maybe you're happy with no hunting but loads of jelly beans and chocolate instead? 

Our articles this week: 

  1. Should brands apologize so much in social media?
  2. Annual Effies Survey: Content Is King
  3. Three Email Marketing Improvement Challenges for 2014
  4. Facebook's Existential Crisis
  5. 25 Web Design Tips To Honor 25 Years Of The Web


Should brands apologize so much in social media? - Digiday

Sometimes, saying sorry can make things worse - and take up unecessary Twitter characters.

Annual Effies Survey: Content Is King  - Forbes

Not a big surprise here. A takeaway quote: "To me it’s great to see people obsessed with [content] because it puts the focus back on great, relevant ideas served to audiences where they’re open to receive them."

Three Email Marketing Improvement Challenges for 2014 - MarketingProfs

#3 - Email triggers is something everyone should do more of. This articles offers a list of useful behavorial triggers. 

Facebook's Existential Crisis - New York Times

"For me and most of my friends, it is no longer the primary place people share photos or chat with their friends, or comment on their location."

Agreed. I quite my personal Facebook account yesterday. You're welcome Zuck for the past seven years of my content and time. Of course I will still use Facebook to market for my clients, but on a personal level - I want the time, energy and privacy I gave to Facebook all back. As as a marketer, I also want to find the next new thing...

25 Web Design Tips To Honor 25 Years Of The Web - Forbes

Do you remember the marquee tag? Wasn't sliding and scrolling text fun? Can't believe "the web" has been around for 25 years.

Well, that does it for this week's Inbound roundup! See you next week, same time same Lynton Corral. Watch out for that Easter bunny!  

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