Sunday, Sunday, Sunday marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. It's November, our 2015 Inbound Marketing Template is flying off the virtual shelves, and it will be 2015 before you know it!
Our articles this week:
- Why Your Content Is Being Ignored and What to Do About It
- Why Should Marketers Care About Mobile Marketing?
- 6 Tips to Help You Succeed at Content Marketing
- What Google Inbox Means for Businesses and Marketers
- A 6-Step Guide to Creating a Social Media Marketing Plan
Why Your Content Is Being Ignored and What to Do About It - Inc.
With sooo much digital noise out there - here are some really useful tips to get your content noticed. Knowing your audience and the context that works best for them is imperative.
Two points I really like here - mobile is the closest you can get to your consumer and the "Physics of Media" where the newest channel - properly used - gives a brand the biggest advantage.
6 Tips to Help You Succeed at Content Marketing - Creative Guerilla Marketing
Very solid tips here, especially the recommendation to team up with another company to advertise products or create mutually beneficial content. We see more and more of this with co-branded webinars.
What Google Inbox Means for Businesses and Marketers - Demac Media
Google is slowly releasing it's new version of email - Google Inbox. Here's what that might mean for marketers:
If you put effort into your email strategy and strive for relevant messaging this is a great thing, because Gmail is helping reduce the noise of batch and blast aggressive senders. The new highlights feature will separate marketers who capitalize on relevant content as opposed to those who only mass send. In addition, the new Snooze function will allow subscribers who receive a message at a stop light (for example) will have the ability to snooze the email and later read it on their desktop, whereas months ago this email likely would have been long forgotten.
A truly definitive post on creating a social media plan from the masters themselves - Hootsuite. Includes a link to their Social Media Audit Template.
Hey you - before you go - download our 2015 Inbound Marketing Template. Gracias!