Inbound Marketing Highlights - Omnichannel, Value Metrics & Web Copy

 Inbound Marketing Highlights

Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday's Inbound Marketing Highlights with Mike and Roman. August. Yes, inbound marketers of earth - it's August. Your last chance to head to the Hamptons, the Vineyard, or even your local pool before school, football and the holidays take over your life. 

Our articles this week: 

  1. Burberry and Gucci have the most advanced omnichannel strategies in luxury, study says
  2. What You Should Measure in Your Marketing - And Why 
  3. The Top 15 Social Media Mistakes to Avoid 
  4. Why Your Web Copy Is Missing the Mark (and How You Can Fix It)
  5. SEO Web Design: Plan For Never-Ending Updates 


Burberry and Gucci have the most advanced omnichannel strategies in luxury, study says - Fashionista

Stop thinking about your store being separate from your website or even your tweets. Or your inventory. Your customers don't think that and neither should your employees. 

"L2 notes an uptick in preference for "webrooming" — researching a product online but heading out to the store to make the purchase — over "showrooming," the practice of browsing in a store and finding a better price online that had a lot of retailers worried. Particularly with expensive luxury purchases, customers ultimately do want to touch and feel the product before buying — they just happen to enter the store much further down the purchase pipeline."

What You Should Measure in Your Marketing—and Why - MarketingProfs

It's sure fun to have data on almost everything, yes? But how are you measuring ultimate customer value? Start by defining the metrics that will define customer value. 

The Top 15 Social Media Mistakes to Avoid - Jeff Bullas

A solid checklist every marketer should review. And yes, remember hashtags - they help. A lot! 

Why Your Web Copy Is Missing the Mark (and How You Can Fix It) - MarketingProfs

Good insights and good examples to help you with your web copy. 

SEO Web Design: Plan For Never-Ending Updates - Huffington Post

The analogy to painting a house every 10 years vs. doing laundry and cleaning regularly is useful when it comes to understanding that you will always be improving and maintaining your website. Unless of course, you're a hoarder. Then this analogy completely and utterly breaks down for you. Sorry. 

Enjoy your day inbounder - see you here next week! Inbound 4 EVA! And don't be a hoarder. 

5 Step Process to Personalizing Your Website For Each Visitor

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