The Friday Five - AA, Polyvore, Lousy 'About' Pages, And Real Social Media

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Gobble, gobble inbound nation! Break out those stretchy pants, Thanksgiving is just around the corner! But first, it's The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, our weekly roundup for ideas and news that you can use. And here they are:

  1. How American Airlines Developed Its Approach to Socail Customer Service
  2. Do You Really Know What Social Media Is?
  3. One Social Network You've Never Heard of Drives 20% of All Social Commerce
  4. Get Rid of Your Lousy 'About' Page Once and for All
  5. What is Instagram’s next big thing? Messaging, perhaps

How American Airlines Developed Its Approach to Social Customer Service - econsultancy.com

Up until two years ago American’s social channels were handled in partnership with a PR firm, however it was felt that in order to properly resolve customer service queries social needed to handled exclusively in-house.

The strategy was to use social to define the customer experience through authentic conversations and real-time resolution, however to begin with the team consisted of just two people and queries were only answered during business hours.

Do You Really Know What Social Media Is - forbes.com

By participating in social media, you become a form of media. Your entire audience can see each and every one of your posts and comments. Your audience may take away something positive or may think it’s garbage. You may move them and inspire them, or disappoint and bore them. You may become a media star or embarrass yourself and lose credibility. Regardless of the size and scope of your audience, your messages will draw reactions that can be positive or negative. And unlike prior forms of media, the internet—and social media in particular—allows for instant feedback, so your every action can prompt a reaction.

One Social Network You've Never Heard of Drives 20% of All Social Commerce - venturebeat.com

Polyvore is essentially a Pinterest that is explicitly focused on products you might want to buy. And with a slogan like “Discover, shop, and express your style,” it’s not surprising that even with vastly less social reach than Facebook, Twitter, Pinterest, or many other social networks, it drives disproportionate amounts of social revenue.

Get Rid of Your Lousy 'About' Page Once and for All - marketingprofs.com

Let's be honest for a minute. How many "About" pages have you read that actually got you excited about a business or brand? I'm guessing... not a lot.

What is Instagram’s next big thing? Messaging, perhaps - GIGAOM

Well-placed sources tell us that the company is gearing up to launch new private messaging features inside its still red-hot photo and video sharing service. It is also experimenting with the idea of group messaging, our source tells us. The new features are likely to find home in the next version of Instagram, which is expected before end of the year. An Instagram spokesperson (not surprisingly) declined to comment.

That's what we've got. How about you inbound marketing friend? 

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