It's Super Bowl Sunday, Sunday, Sunday inbound marketing nation! Welcome to Sunday Inbound Marketing Highlights with Mike and Roman - our enhancement to The Friday Five: Five Headlines from Social Media, Inbound Marketing, SEO, and Web Design, With the addition of our Friday Fails, we still felt that key curated industry headlines from the past week would be valuable to you. And that's how Sunday Inbound Marketing Highlights was born. Use your day of rest to unwind and catch up with our weekly inbound marketing highlights!
And here we go!!
- 5 ways to get through writer’s block or content marketing fatigue
- Could This Headline Technique Double Your Click-Throughs Too?
- How Companies Use Twitter: Big Brands vs. Small Brands
- Why Companies Need to Analyze Inbound Marketing Content
- Super Bowl Ads 2014: What Does $4 Million Really Buy You?
We all get stuck sometimes and lose our creative mojo. What's that all about Alfie? Read this article to help you crush through writer's block. Points 3 and 4 are good ones. Writing is a habit. The more you do it, the better you get at it.
What's the technique? You want to find out, right? Should I give you a hint? Do you think I might have already given you a few hints? Need a BIGGER hint?
"A Question Headline must do more than simply ask a question, it must be a question that, according to Bly, the reader can empathize with or would like to see answered."
Does that help?
How Companies Use Twitter: Big Brands vs. Small Brands - Marketing Profs
Bigger isn't always better. Remember David and Goliath? Ok.
This article is filled to the brim with oodles of useful data. Here's a sample:
"Not surprisingly, Simply Measured's analysis found the Interbrand 100 have more followers and retweets than the smaller companies. However, the larger brands are also posting more often to Twitter: They tweeted 12 times a day on average in 4Q13, compared with three times daily for the smaller companies."Why Companies Need to Analyze Inbound Marketing Content- Marketing Profs
Key word - analyze. We have "big data." But that's all it is - data. Data that needs to be vetted and poured over by humans and made sense of. Good piece on the need for this.
Super Bowl Ads 2014: What Does $4 Million Really Buy You? - International Business Times
Well, if you decide against the Super Bowl ad buy - you can reinvest that money into 17 years of inbound marketing - let us show you how. In fact here's some food for thought.
“If someone were to do a truly analytical study of the Super Bowls of the last 20 years I guarantee there would be no correlation between [the ads] and increases or declines in sales,” Parker said. “The only way you can directly measure the effect of advertising is in direct marketing ,” which is a targeted promotion that provides an immediate point of sale, like an email campaign that encourages recipients to make an immediate purchase or inquiry. Parker says we don’t see more direct marketing in agency-created advertising because “it's not glamorous.”
Make it a great Super Bowl Sunday inbound marketing nation! See you next week.