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Healthcare Marketing Blog

Modern Medical Website Design

Patient-Focused Websites and Marketing Tailored to Support your Practice's Goals

Strategic Website Development for your Medical Organization


Your digital presence plays a key role in the success of your medical or healthcare organization. And your website is the backbone of this digital presence. We’ve built over 150 websites on Wordpress and HubSpot, and we want to help build yours.

We build websites differently than most. Our team of designers, developers and marketing strategists start by defining a website strategy to inform the creation of a modern, updated website that your patients will respond to. We build in features such as device responsiveness, quick page load time, an optimized information architecture and easy-to-find valuable content. It is designed from the ground up with the patient in mind, and will inherently support the overall marketing and business goals of your organization.

The cornerstones of modern medical website design are at the forefront of our custom development:

Friendly User Experience
Lead Generation
Mobile Responsive
HTTPS Security
Search Engine Optimized
Persona Driven

Our Work


kelsey seybold redesign
astanza laser website
nephure website design
medigain website

Our Website Process

Discover

We’ll start by understanding your patients needs, and how to best customize your website to target them. Your knowledge of your practice, coupled with our marketing expertise will get the project started in the right direction. Sitemaps, wireframes and outlines will center around providing your current and future patients the information they need most.

Create

From start to finish, your website project will be handled by a team of digital marketing strategists, SEO specialists, and skillful designers to deliver the best in medical website design. You’ll have a custom and unique design that differentiates your organization and brand from competitors. Our creative process is driven by intelligent discovery, and brought to life by our in-house design team using their modern design skillset to deliver a website you can proud of for years to come.

Build

Building a website is like constructing a house. Starting with a solid foundation, infrastructure, and skillful design, we continue the project with stunning aesthetics and easy-to-navigate modernity. We’ll help complete the project with fine attention to detail and a seamless go-live launch. Your current and potential clients will be happy to discover your new site designed to guide them through each stage of their health journey.

Improve

From updating templates, to refreshing content, today’s medical websites are no longer considered static tools. By monitoring usage and functionality, as well as keeping abreast of the top trends, our experts will continue to provide help and guidance to make sure you and your clients continue having a happy and healthy experience with your website.

Attracting New Patients


What is inbound marketing?

Inbound marketing is the best way to turn potential contacts into patients and advocates of your medical practice. It is a holistic modern marketing strategy that helps lead people naturally through the process of becoming happy, healthy patients.

Attract

Attracting new qualified prospects to your practice starts with understanding your ideal patient or client. Once you understand who they are, you can start tailoring your messages to their specific needs, wants, desires, and challenges. You can focus your time and effort on engaging them in the digital channels they prefer. Marketing efforts in this phase can include:

  • Website
  • SEO
  • Content
  • Social Media
  • PPC

Convert

Once you have attracted a visitor to your website, your next goal is to understand who they are specifically. By collecting their contact information in exchange for valuable tools or information, you can begin segmenting and nurturing them towards becoming a patient or client. Providing valuable content to build trust is essential at this phase. Marketing efforts in this phase can include:

  • Call to Actions
  • Forms
  • Landing Pages
  • Contact Database

Close

You’ve attracted the right people. You’ve converted them into an interested contact. Now you’ll want to motivate them to become a client! By incorporating relevant, engaging, and clear calls to action, you can welcome this valuable person into becoming a happy patient of your medical organization. Marketing efforts in this phase can include:

  • Lead Nurturing
  • CRM Integration
  • Reporting

Delight

As you know, the effort doesn’t stop once you’ve acquired a new patient! Just as a physician continues with follow up appointments and checkups, so should your marketing efforts continue to deliver a great experience. Generating positive feelings towards your medical practice will help inspire your clients to become brand advocates for your organization - both online and off! Marketing efforts in this phase can include:

  • Surveys
  • Smart Content
  • Social Media Monitoring

Request a Consultation


Let one of our experts talk to you about your current medical website and digital marketing strategy.